Goa, India – Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, celebrates 77 years of fragrance, faith, and purpose as it expands its footprint across Goa. With a legacy that has enriched over six billion prayers worldwide, the brand continues to carry forward the spirit of Indian craftsmanship and devotion, blending tradition with innovation to create timeless experiences.
Founded in Mysuru, Cycle Pure Agarbathi has grown from a humble family enterprise into a global brand exporting to more than 75 countries. Its diverse range includes traditional agarbathies and contemporary wellness offerings under the IRIS Home Fragrances brand, now available across Goa through leading retail and quick commerce platforms. This expansion ensures that every home can experience the essence of purity, peace, and prayer with just a click.
Marking a milestone in its journey, Cycle Pure Agarbathi created history at the International Purple Fest Goa 2025 by unveiling and lighting a 125-feet agarbathi—the longest and most inclusive creation in its legacy. The event, graced by Dr. Pramod Sawant, Hon’ble Chief Minister of Goa, and other dignitaries, represented a beautiful convergence of tradition, inclusion, and innovation. The ceremonial lighting symbolized unity and celebration of diverse abilities at one of the world’s most inclusive cultural events.
Continuing its deep connection with art and culture, Cycle Pure Agarbathi recently collaborated with Kantara: Chapter 1, a PAN-Indian mythological action drama, as the official prayer partner. To commemorate this partnership, the brand launched the Three in One Parampara Agarbathi, a special edition inspired by Karnataka’s rich cultural heritage. Each stick in this collection is a blend of divine fragrance and devotion, offering an experience that embodies spiritual resonance and artistic tradition.
Speaking on the expansion, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “At Cycle Pure Agarbathi, we believe fragrance is a bridge between tradition and modern living. Our presence across all leading quick commerce platforms ensures that this sacred experience is just a click away—bringing purity, emotion, and heritage to homes instantly.”
Echoing the sentiment, Mr. Amarnath Datta, Chief Sales & Marketing Officer, added, “Goa represents a vibrant confluence of culture, spirituality, and modern living—values that deeply resonate with our brand. Through our Cycle and IRIS product lines and creative collaborations like Kantara, we’re not just offering fragrance; we’re creating immersive experiences that connect with hearts and homes.”
Sustainability remains at the heart of Cycle Pure’s philosophy. With zero carbon emissions across its production facilities, plastic-free packaging, and natural ingredient sourcing, the brand has built an environmentally responsible model that blends spirituality with stewardship. The company also continues to empower communities through its Gadchiroli Agarbatti Project (GAP)—a rural livelihood initiative launched in 2014 that has uplifted over 1,200 tribal women, tripling their average household income.
Cycle Pure Agarbathi invites Goans to explore its complete range—from traditional incense to modern wellness products—crafted to transform ordinary moments into soulful rituals. As the brand enters its 78th year, it continues to uphold its vision of purity, empowerment, and sustainability, carrying forward a legacy of fragrance that touches lives, connects cultures, and inspires generations.
