Tag: Music Innovation

Special Occasion

National Merri Music Day 2025: Celebrating 75 Years of Merritone’s Legacy and Global Sound-System Culture

Tanisha Cardozo

National Merri Music Day is observed annually on October 25 to honour the pioneering legacy of Merritone Music, one of Jamaica’s most influential sound systems. Officially designated in 2022, the observance stems from the monumental impact Merritone has had on the development of Jamaican and global music culture. The date corresponds with the birthday of Valentine “Val” Blake, the founder of Merritone, providing a symbolic connection between the day and the man whose vision helped transform post-war Jamaican music.

Merritone Music was established in Morant Bay, St. Thomas, following World War II. Under Val Blake’s guidance, it became a cornerstone of Jamaican entertainment, championing grassroots creativity and introducing new approaches to live performance, talent exposure, and recording innovation. From the earliest gatherings to its later international acclaim, Merritone bridged communities through rhythm, sound, and storytelling.

National Merri Music Day not only celebrates a sound system but a movement that shaped reggae, dub, and dancehall traditions while influencing global sound-system culture. It highlights Jamaica’s heritage as a musical powerhouse and acknowledges the creative spirit that thrives in local communities. The day encourages education, reflection, and unity—inviting fans, musicians, DJs, and sound-system crews around the world to participate through events, playlists, exhibitions, and social media engagement.

In Jamaica, the observance is marked through festivals, live DJ sessions, heritage projects, and community gatherings. Diaspora communities in the UK, US, Canada, and beyond also take part, connecting through livestreams, curated sets, and storytelling about sound-system culture.

In 2025, National Merri Music Day carries special significance as it coincides with Merritone’s 75th anniversary. The theme, “75 Years of Sound – Honouring the Past, Amplifying the Future,” reflects a dual commitment: celebrating the deep roots of Merritone’s legacy while inspiring new generations to continue the journey of sound-system creativity. It serves as a reminder that the pulse of Jamaican music—born from community, innovation, and resilience—continues to resonate worldwide.

Through collective participation, National Merri Music Day bridges eras, amplifies voices, and celebrates a living legacy that began in Morant Bay and now echoes across the globe.

Music

Sony Music’s Shridhar Subramaniam Champions Asia’s Cultural Diversity at All That Matters

Tanisha Cardozo

At the All That Matters conference held in Singapore, Shridhar Subramaniam, President of Sony Music Asia and Middle East and Chair of the International Federation of the Phonographic Industry (IFPI), delivered an insightful discourse on Asia’s expanding role in the global music industry. Emphasizing the region’s vibrant cultural diversity and localized music scenes, he outlined how these elements are rapidly shaping the future of music on a worldwide scale.

Subramaniam pointed to the IFPI’s initiative of launching weekly charts across six Asian countries as a groundbreaking benchmark for measuring success in an extraordinarily diverse region. He likened Asia’s cultural and linguistic variety to a “stratified Grand Canyon,” where deeper exploration reveals new colors, sounds, and artistic expressions.

One striking example he shared was Indonesia’s traditional dangdut music, a folk-rooted genre that has been revitalized by urban youth into a modern hybrid called “hipdut.” This fusion of old rhythms and contemporary beats has dominated Indonesian charts throughout the year, prompting Sony Music to invest early with a dedicated label and acquisition strategy. The genre’s trajectory mirrors that of reggaeton, which successfully crossed into Afrobeats and Punjabi music, exemplifying how regional styles can achieve global resonance.

The Philippines, with its Pinoy pop scene, is another burgeoning hotspot. Acts like SB19, inspired partly by the K-pop model but firmly localized, have amassed billions of streams and expanded into new markets like Japan through live tours and collaborations. Subramaniam also noted Thailand’s rising prominence and cross-border collaborations involving Korean, Japanese, and Chinese producers, underscoring the dynamic exchange within Asian music.

Despite the fragmented and competitive nature of the industry, Subramaniam stressed the importance of initial domestic success as a springboard to global breakthroughs. Drawing parallels to K-pop’s rise, he acknowledged that fervent home fan bases have been crucial in propelling artists onto the world stage.

With Spotify alone uploading over 135,000 new songs daily, the challenge of artist development has intensified. However, evolving strategies such as fan economies, live touring, and media syncs offer a diverse toolkit to help artists find their unique paths to success.

Looking ahead, Subramaniam remains optimistic about Asia’s cultural and economic influence in music. From contributing less than 7% to nearly 15% of the global market in recent years, Asia is poised to reach 20%, with hyper-local scenes increasingly shaping global culture through sheer volume and algorithmic power. The dominance of Indian and Latin American acts on platforms like YouTube illustrates this trend, suggesting similar patterns will emerge across other streaming services.

Asia’s music moment is here, fueled by cultural richness, innovation, and an unyielding drive from artists and fans alike — a phenomenon that Sony Music and Shridhar Subramaniam are proudly championing on the world stage.