HYBE, the South Korean entertainment conglomerate behind global music sensations like BTS, SEVENTEEN, and NewJeans, has made its official foray into the Indian market with the launch of HYBE India Entertainment Private Limited. This Mumbai-based subsidiary becomes HYBE’s fifth international arm after successful operations in Japan, the United States, Latin America, and China.
The establishment of HYBE India marks a strategic expansion into a dynamic and rapidly growing music and entertainment ecosystem. With India boasting the world’s second-largest music streaming market—home to nearly 185 million users—the move positions HYBE to tap into a vast and diverse talent pool while catering to a massive audience with evolving tastes and increasing global influence.
HYBE’s India mission is encapsulated in its powerful statement: “Where voices of India become global stories.” The company has announced plans to conduct regional auditions and implement a bespoke training system between September and October 2025. This initiative aims to discover Indian artists capable of connecting with both domestic audiences and the global music scene. It will bring HYBE’s rigorous, globally respected artist training framework to India while making necessary cultural and creative adaptations for local resonance.
The Indian subsidiary will also serve as a local hub for promoting existing HYBE artists and supporting their activities in the subcontinent. From localized campaigns to fan engagement, HYBE India will ensure stronger connections between HYBE’s global acts and the Indian fanbase.
This move falls under HYBE’s broader “Multi-home, Multi-genre” strategy, focused on cultivating artists who are regionally rooted and globally competitive. A representative from the company emphasized that this approach is already showing results in other markets and could significantly shift the global music industry landscape, traditionally dominated by a few major Western players.
While detailed plans for the Mumbai office are still under wraps, what’s certain is HYBE’s commitment to investing in Indian talent and reshaping the music ecosystem. By establishing a solid base in Mumbai—the cultural and commercial heart of India’s entertainment industry—HYBE is poised to play a significant role in shaping the next generation of global stars from South Asia.
