Tag: movie marketing

Films

Disney’s Bold Double Trailer Drop: Devil Wears Prada 2 & Toy Story 5 Smash 24-Hour View Records

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Disney continues to disrupt traditional movie marketing, this time with a bold and unexpected double trailer release that instantly dominated global conversation. The studio dropped the highly anticipated trailers for Devil Wears Prada 2 and Pixar’s Toy Story 5 simultaneously, generating massive first-day viewership and setting the stage for two major summer 2026 theatrical events.

Leading the charge was Devil Wears Prada 2, reuniting Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci under the direction of returning filmmaker David Frankel. The trailer soared to 185 million views in its first 24 hours, ranking as the second most-viewed trailer of the year behind Fantastic Four: First Family. It became the top trailer of 2024 on Instagram with 79 million views and added another 60 million on TikTok. Fan sentiment has been overwhelmingly positive, with early reactions praising the film’s return to the iconic Runway universe and its pitch-perfect tease that gives just enough without revealing too much. The film is set to launch the 2026 summer box office on May 1.

Pixar’s Toy Story 5 delivered its own commanding performance with 142 million views in 24 hours, outpacing many recent animated franchise debuts. Instagram led the platform engagement with 47 million views, followed by TikTok with 37 million. The trailer also generated more than 142,000 social mentions across platforms, pushing the film and its characters into the top trending positions on Twitter/X. Conversation has centered around fans’ excitement for the franchise’s return to theaters, along with enthusiasm for the film’s timely “toys vs tech” storyline, which many find relevant and fresh. With Toy Story 4 holding the franchise’s domestic opening weekend record at $120.9 million and the series already surpassing $3 billion worldwide, the fifth installment is positioned for another major theatrical moment when it arrives Father’s Day weekend, June 19–21, 2026.

Disney’s unexpected trailer strategy proved highly effective, sparking enormous reach, cross-platform momentum, and widespread fan enthusiasm for both films. As anticipation builds, the double drop underscores the studio’s ability to command cultural attention and generate massive engagement long before audiences arrive at theaters.

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Superman Becomes First Hollywood Film to Light Up Mumbai’s Bandra-Worli Sea Link

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Mumbai, July 3, 2025 — In a larger-than-life tribute to the Man of Steel, Superman made cinematic history in India by becoming the first Hollywood film ever to be projected onto the Bandra-Worli Sea Link, one of Mumbai’s most iconic landmarks.

As part of an extraordinary promotional campaign by DC Studios and Warner Bros., the Bandra-Worli Sea Link turned into a colossal canvas last night, displaying a stunning projection of Superman soaring above the Arabian Sea. The moment left both onlookers and social media in awe, as the superhero symbol lit up the skyline.

🦸‍♂️ A Projection for the Ages

Using cutting-edge projection mapping technology, Superman’s emblem, scenes from the new film, and high-impact visuals were cast across the bridge’s pillars and support cables. The effect was both magical and monumental — turning an everyday commute into a cinematic moment.

Commuters, passersby, and tourists stopped in their tracks to witness the rare fusion of pop culture and urban architecture. Fans took to social media instantly, flooding platforms with videos and selfies using hashtags like #SupermanInMumbai and #SeaLinkGoesSuper.

🎬 A Super Marketing Move

This unprecedented activation is part of the global rollout of the upcoming Superman reboot, which is slated for a 2025 release. The campaign aims to make deeper cultural connections in key global markets—and India is high on the list.

“Mumbai has always welcomed iconic storytelling with open arms,” said a Warner Bros. spokesperson. “Lighting up the Sea Link is our salute to India’s love for Superman and cinema.”

🌆 Why It Matters

This event marks a turning point in Hollywood marketing in India. Until now, international film promotions have largely remained confined to malls, hoardings, and press events. By leveraging a public infrastructure landmark, the campaign breaks new ground, quite literally illuminating the scale of international studio ambitions in the Indian market.

Mumbai, often referred to as the city of dreams, has now become part of Superman’s journey—further cementing India’s role as a key cultural hub for global cinema.

📸 What’s Next?

Fans can expect more such landmark activations across major metros in the coming weeks. Rumors suggest Delhi, Hyderabad, and Bengaluru may also get a taste of Superman-style spectacle.

For now, though, Mumbai wears the cape, proud and glowing.