Tag: Motorcycles

Events in Goa

Innovation & Rider Experiences Shine on Day 2 of TVS MotoSoul 5.0 with AR HUD Helmet, MT Helmets Partnership & Offroad Academy Launch

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Day 2 of TVS MotoSoul 5.0 unfolded with an impressive display of innovation, design, technology and rider-focused experiences as TVS Motor Company introduced major advancements for the future of motorcycling. The company showcased the Aegis Rider Vision AR HUD Helmet, representing the next era of safety technology, built on advanced AR capabilities with spatial anchoring that projects speed, navigation cues, alerts and notifications directly into the rider’s line of sight. Featuring a binocular µOLED system, integrated action camera, adaptive brightness, wireless connectivity, OTA updates and a 7,000mAh battery, the helmet’s carbon fibre shell—co-developed with Nexx Helmets—meets global ECE 22.06 and CE standards.

TVS Motor also announced a new partnership between TVS Racing and MT Helmets to bring internationally acclaimed ECE-certified helmets to India, starting at ₹5,999, combining TVS Racing’s performance heritage with MT’s expertise in world-class safety engineering. The day also marked the launch of the TVS Racing Offroad Training Academy, designed to help riders build foundational off-road and adventure skills.

Led by TVS Racing champions and international instructors, the academy focuses on terrain navigation, body control, balance, bike handling and confidence building for amateur riders. Beyond the major announcements, TVS Motor reinforced its commitment to community and safety through a children’s helmet distribution drive in Vagator, where 100 helmets were provided to students of St. Michael’s Convent High School to instill early awareness around road safety.

Throughout the day, MotoSoul 5.0 delivered a vibrant mix of racing, culture and community engagement with the high-adrenaline RiderSphere and FMX showcase, along with Gymkhana challenges, flat track and dirt arenas, adventure zones, stunt challenges, motocross-fit sessions and creator interactions. The festival atmosphere remained energetic with moto-art, skill games, graffiti walls, mixology counters and community meetups.

The evening closed on a high note with electrifying performances by Nucleya and Lagori, encapsulating the spirit of music, motorcycling and culture that MotoSoul represents.

Business

TVS Motor Company Achieves 29% Sales Growth in July 2025 with Record International Business

Tanisha Cardozo

Bengaluru, August 2025: TVS Motor Company continued its strong growth trajectory in July 2025, reporting total sales of 456,350 units, a remarkable 29% increase compared to July 2024. This growth was driven by a surge in both domestic and international markets, along with steady performance in electric and three-wheeler segments.

Robust Two-Wheeler Sales

The two-wheeler segment, which forms the core of TVS Motor’s portfolio, achieved 29% growth with sales climbing from 339,676 units in July 2024 to 438,790 units in July 2025. Within this segment:

  • Domestic two-wheeler sales increased by 21%, from 254,250 units to 308,720 units.
  • Motorcycle sales jumped 25%, rising to 201,494 units.
  • Scooter sales surged 42%, reaching 198,265 units.

Electric Vehicle Segment Growth Amid Challenges

Despite challenges related to magnet availability affecting supply chains, TVS Motor’s electric vehicle (EV) sales rose 10%, from 21,442 units to 23,605 units, signaling growing consumer demand for sustainable mobility solutions.

International Business Reaches New Heights

One of the highlights for TVS Motor was its highest-ever international two-wheeler sales, with exports growing by 52% from 85,426 units in July 2024 to 130,070 units in July 2025. Total exports across all vehicle categories rose by 46%, from 97,589 to 142,629 units, underscoring the company’s expanding global footprint.

Three-Wheeler Segment

The three-wheeler business also showed healthy growth, with sales increasing 21% to 17,560 units in July 2025.

About TVS Motor Company

With a century-old legacy, TVS Motor Company is a globally reputed manufacturer of two and three-wheelers, championing sustainable mobility through innovation. The company operates four advanced manufacturing facilities in India and Indonesia, serving customers across 80 countries. TVS holds the distinction of being the only two-wheeler company awarded the prestigious Deming Prize, and its products consistently lead in customer satisfaction surveys.

The company’s subsidiary Norton Motorcycles, based in the UK, remains an iconic global motorcycle brand, while TVS Ebike Company AG leads in the Swiss personal e-mobility market.

Outlook

TVS Motor Company’s July 2025 performance reflects strong consumer confidence and successful strategic initiatives focused on market expansion, product innovation, and sustainable practices. The company is well-positioned to continue its growth momentum across domestic and international markets in the coming months.