Tag: Mobile Industry

TechPulse

Apple to Manufacture All iPhone 17 Models in India for the First Time

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In a groundbreaking move, Apple has announced that its entire iPhone 17 lineup will be manufactured in India, marking the first time in history that the company will produce a full generation of iPhones outside China.

This decision reflects Apple’s broader strategy to diversify its global supply chain and reduce dependence on a single market, while also strengthening India’s position as a hub for advanced electronics manufacturing.

Over the past few years, Apple has gradually expanded production in India through its suppliers Foxconn, Wistron, and Pegatron. The shift to manufacturing all iPhone 17 models in India highlights the country’s growing capabilities and importance in Apple’s long-term vision.

Industry experts believe this milestone will not only boost local employment and investments but also reinforce India’s Make in India initiative, making the country a key player in global high-tech manufacturing.

With the iPhone 17 expected to launch in 2026, this decision ensures India will play a pivotal role in Apple’s most advanced smartphones yet.

TechPulse

Samsung Replaces Apple as the Number One Brand in India’s Premium Smartphone Market in Q2 2025

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In a significant market shift, Samsung has overtaken Apple to become the number one brand in India’s premium smartphone segment during the second quarter of 2025. According to industry trackers, Samsung’s strong performance was fueled by the popularity of its flagship Galaxy S24 series, which resonated with Indian consumers for its cutting-edge features, AI capabilities, and competitive pricing.

The premium smartphone market, defined as devices priced above ₹30,000, has long been dominated by Apple, thanks to its aspirational iPhone lineup. However, Samsung’s focus on innovation, aggressive marketing, and wider availability across offline and online channels gave it the edge this quarter.

Experts highlight that Apple’s market share faced pressure due to limited availability of the iPhone 15 series and anticipation for the upcoming iPhone 16 launch later this year. Meanwhile, Samsung capitalized on the gap, recording impressive sales across metros and Tier-1 cities.

Industry analysts believe this shift indicates the growing competition in India’s high-end smartphone category, with brands like OnePlus and Vivo also strengthening their premium offerings.

As the festive season approaches, the battle between Samsung and Apple is expected to intensify, making the Indian premium smartphone market one to watch closely.