Lenskart has introduced Barcelona-born Meller to the Indian market while unveiling a new creative partnership with global pop-culture giant Popmart. The brand continues strengthening its House of Eyewear Brands with design-led collaborations and a growing premium portfolio aimed at the next generation of fashion-forward consumers.
Eyewear giant Lenskart is preparing to debut its first AI-powered smart glasses, internally called “B by Lenskart Smartglasses”, by the end of December. The device, likely powered by Qualcomm’s Snapdragon AR1 Gen 1 chipset, will integrate AI-driven interactions, health insights, and even UPI payment support. The launch is expected shortly after Lenskart’s stock market listing on November 10, signaling the company’s transition from a D2C eyewear retailer to a technology-led lifestyle brand.
