Mumbai, November 25, 2025: Every Indian bride carries a universe of emotions — the rituals she grew up witnessing, the culture she represents, the memories she cherishes and the jewellery that becomes an intrinsic part of her identity. Malabar Gold & Diamonds, one of the world’s largest gold and diamond retail chains, has deeply understood this emotional and cultural connection for decades.
Today, the brand celebrated a significant milestone with the unveiling of the 15th edition of its flagship Brides of India campaign — one of India’s most iconic and anticipated bridal showcases. This year’s edition brings together 22 brides and 10 distinguished celebrities including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh, each representing the extraordinary diversity of Indian bridal narratives.
The campaign film — directed by Abhishek Varman with music by Shubhajit Mukherjee — captures the emotional depth, rituals and heritage that shape the Indian bride’s journey.
Brand film URL: https://www.youtube.com/watch?v=CvW1EkLfGH4
A Tribute to India’s Bridal Traditions
Reflecting on the milestone, Mr. M. P. Ahammed, Chairman, Malabar Gold & Diamonds, said:
“Each year, the Brides of India campaign is our tribute to the brides of this country. The 15th edition celebrates the depth of traditions — the memories, rituals and relationships that define her. With our commitment to transparency and quality assurance, we want families to feel confident in choosing jewellery that is meaningful and trustworthy.”
A Celebration of India’s Cultural Diversity
The 2025 edition spans the full spectrum of Indian bridal identities — from the regal polki craftsmanship of Rajasthan to Tamil Nadu’s temple-inspired gold artistry, Kerala’s kasavu-linked golden tradition and Bengal’s intricately designed cultural motifs.
The campaign highlights how brides today blend tradition with personal expression, honoring heritage while embracing their individuality.
Traditions That Travel Across Regions
A standout feature is the collection’s pan-India accessibility. Brides from any region can choose styles from any tradition — a Chennai bride can select a Rajasthani polki set and a Delhi bride can embrace temple jewellery from the South — showcasing Malabar’s expansive design archive and customisation capabilities.
Showcasing Malabar’s Signature Bridal Lines
The 2025 edition brings together celebrated bridal lines including:
- Divine Collection – inspired by temple art and Indian heritage
- Precia Collection – gemstone-rich designs with rubies, emeralds and sapphires
- Diamond Collection – contemporary yet culturally-rooted diamond artistry
Each piece is crafted by Malabar’s master artisans, honouring a bride’s culture, rituals and the auspicious moments surrounding her wedding.
Celebrities Share Their Thoughts
Alia Bhatt said,
“Every bride brings her own personality into her wedding. Malabar captures this beautifully through jewellery that feels meaningful, contemporary and connected to her story.”
Kareena Kapoor Khan added,
“This campaign brings together India’s cultural narrative with sincerity while keeping the bride at the centre.”
Anil Kapoor shared,
“What I admire is how the campaign balances grandeur with the deep emotional journey of the bride. The jewellery reflects both beautifully.”
Continuing a Legacy of Excellence
With the landmark 15th edition, Malabar reinforces its position as India’s leading bridal destination — offering diverse designs across gold, diamond, platinum and gemstone jewellery that are both auspicious and authentic.
Malabar Gold & Diamonds invites brides across the nation to explore jewellery that reflects their heritage, their identity and the memories they carry into their lifelong journey.
