Written by Tanisha Cardozo || Team Allycaral
Disney+ Hotstar has announced a significant revision in its subscription pricing starting January 28, 2026, marking its biggest price hike since the merger with JioCinema last year.
Under the new structure, the Premium annual plan will rise by 47 per cent from โน1,499 to โน2,199, while the Super annual plan will increase from โน899 to โน1,099. Quarterly plans will also see an upward revision. At the same time, the platform has introduced flexible monthly options starting at โน79, giving users greater choice in how they subscribe.
The company said the move reflects rising demand for big-screen viewing, premium original content and global sports rights, with executives noting that higher investment is required to fund large-scale entertainment and live events.
While existing subscribers on auto-renewal will be allowed to retain their current rates, the revised pricing has sparked mixed reactions among viewers. Many fans have expressed concern over rising cumulative streaming costs, with some estimating that yearly spending across multiple platforms now touches โน28,000.
A year after the landmark JioCinemaโDisney+ Hotstar merger, the pricing overhaul highlights the platformโs strategy to balance premium content investment with sustainable growth in Indiaโs increasingly competitive OTT market.
