Tag: Jewelry

Business

Malabar Gold & Diamonds Announces Mine Diamond Festival with Up to 30% Off on Diamond Value

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Business Desk

Diamond jewellery buying in India is witnessing a clear shift in mindset. Once largely associated with weddings and major family occasions, natural diamond jewellery is now increasingly being chosen for a wider range of moments — from milestone gifting and anniversaries to career achievements, self-purchases, and everyday styling.

With the season driving heightened consideration and comparison, this period presents a strong opportunity for customers to invest in certified natural diamonds, valued for their rarity, enduring worth, and timeless appeal. Responding to this evolving consumer behaviour, Malabar Gold & Diamonds has announced the Mine Diamond Festival, an in-store showcase of certified natural diamond jewellery from its exclusive brand, Mine Diamonds. As part of the festival, customers can avail up to 30% off on diamond value, making it a compelling opportunity to own authentic natural diamonds with added value. The Mine Diamond Festival will run from December 20, 2025, to January 26, 2026, across India.

The festival brings together an extensive selection from Mine Diamonds, featuring solitaires, celebration-ready designs, lightweight everyday jewellery, and bridal favourites. Customers can explore neckpieces, earrings, studs, rings, layered chains, and coordinated sets, with designs ranging from understated minimal styles to bold, statement-led silhouettes. The showcase caters to both first-time natural diamond buyers and those looking to upgrade or expand their collections.

Reinforcing the brand’s focus on assurance-led diamond buying, Mr. M. P. Ahammad, Chairman, Malabar Gold & Diamonds, noted that today’s customers seek natural diamonds that seamlessly fit into everyday life, supported by complete transparency in certification and pricing. He added that Mine Diamonds is built on this foundation of trust, offering certified natural diamonds, clear price break-ups, and a stringent quality process, while the festival extends additional value through attractive diamond discounts.

Customer confidence is further strengthened through Malabar Gold & Diamonds’ Malabar Promises. Every natural diamond jewellery piece is crafted using responsibly sourced diamonds and undergoes a meticulous 28-step quality check. Each product is accompanied by an IGI or GIA certification, ensuring quality, authenticity, and craftsmanship.

In addition to transparent pricing that clearly outlines total weight, stone weight, and making charges, customers benefit from value-added services such as lifetime maintenance, one-year free insurance, and a buyback guarantee. These measures enable informed and secure purchase decisions at every stage.

Malabar Gold & Diamonds continues to uphold ethical sourcing and compliance-led procurement practices. Gold is sourced exclusively through authorised channels, with a firm stance against gold smuggling, child labour, and tax evasion, while adhering to all applicable import, taxation, and fair wage standards. Through initiatives like the Mine Diamond Festival, the brand reaffirms its commitment to responsible luxury, transparency, and evolving consumer aspirations in India’s jewellery market.

Business

How 9K Gold Became India’s Smartest Jewellery Shift in 2025

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Business Desk

Indian jewellery buyers didn’t intend to change long-standing preferences in 2025; escalating gold prices forced a rethink. As rates climbed sharply, consumers began gravitating toward lighter, design-forward pieces that delivered the look and emotional value of gold without the steep cost of 22k. This quiet change in mindset transformed 9kt gold from a niche experiment into one of the fastest-growing jewellery categories of the year.

The shift gained real momentum when the Bureau of Indian Standards formally brought 9kt gold under mandatory hallmarking in July 2025. Regulatory clarity removed lingering trust concerns and gave jewellers the confidence to innovate. Consumers responded immediately, seeing hallmarking as reassurance that affordability no longer meant compromise.

Retail experiences reflected this change clearly. At Mahendra Jewellers in Kolhapur, a teaser campaign around 9k jewellery led to a 10 percent increase in diamond jewellery sales during Navratri. Customers walked in specifically asking for 9k pieces and often purchased instantly once they realised they could achieve the same diamond-heavy look at nearly half the gold rate of 18k. This value proposition resonated strongly in a year when gold prices surged from ₹96,000 to over ₹1,22,000 per 10 grams.

Manufacturers and large retailers moved quickly to capture this emerging price band. Sky Gold’s collaboration with Senco Gold & Diamonds, CaratLane’s 9kt collections starting at ₹3,999, and Mia by Tanishq’s 9kt trials across select markets—including quick-commerce pilots—demonstrated how seriously the industry was investing in this shift. The focus was clear: attract Gen-Z buyers and young professionals who want style, flexibility, and entry-level pricing without abandoning gold altogether.

For jewellers, 9kt gold has opened a practical and strategic middle ground. It keeps gold relevant as an everyday luxury, protects diamond jewellery sales from price fatigue, and introduces younger consumers to trusted gold buying early in their journey. Most importantly, it achieves all this without diluting purity standards or consumer trust—proving that adaptation, not abandonment, is what keeps traditions alive.

Events in Goa

Malabar Gold & Diamonds Enters Goa with State’s Largest Jewellery Showroom in Panjim

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Malabar Gold & Diamonds announced its entry into Goa with the opening of its first showroom in the state at Dayanand Bandodkar Marg, Miramar, Panjim. The new store, which is also the largest jewellery showroom in Goa, marked a significant milestone for the brand as it expanded into a market shaped by strong family traditions, lifestyle-led consumption and consistent domestic and international tourism.

The showroom was inaugurated by Bollywood actor Anil Kapoor in the presence of Filsor Babu, Regional Head – Karnataka, along with senior members of the Malabar Gold & Diamonds management team, guests and well-wishers. Spread across more than 6,000 square feet over a Ground plus one floor layout, the Panjim showroom was designed as a large-format destination store with clearly defined category zones, comfortable browsing spaces and an organised service flow to enhance the customer experience.

Goa represents a distinct jewellery market supported by long-standing local demand and evolving lifestyle preferences. The Panjim showroom reflected Malabar’s strategy of entering high-potential markets with scale and depth, allowing customers to explore and compare a wide range of designs, price points and occasions under one roof.

The store showcased Malabar Gold & Diamonds’ extensive portfolio across bridal, festive and everyday jewellery. Customers could explore traditional wedding collections, heritage-inspired designs and contemporary styles across gold, diamond, platinum and gemstone jewellery, curated to suit diverse tastes and lifestyles. Alongside occasion-led jewellery, the showroom also featured modern everyday designs such as diamond pendants, bracelets, studs, cocktail rings and platinum pieces, offering versatility across age groups.

Commenting on the launch, M. P. Ahammed, Chairman of Malabar Group, said Goa was a market with a deep cultural connection to jewellery and customers who value variety and quality. He noted that the large-format store was created to bring the full breadth of Malabar’s portfolio together while continuing the brand’s focus on transparency, comfort and consistent quality.

As part of the 15th edition of its Brides of India campaign, Malabar Gold & Diamonds extended limited-period offers at the Goa showroom, including up to 30 percent off on making charges on gold, uncut and gemstone jewellery and up to 30 percent off on diamond value, valid until January 18, 2026. The showroom also offered Malabar’s standard customer assurances such as transparent pricing, lifetime maintenance, BIS-hallmarked gold, certified diamonds and detailed product disclosure, reinforcing the brand’s commitment to trust and quality as it entered the Goan market.

Entertainment

Swarovski Names Rashmika Mandanna as Brand Ambassador for India

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Global luxury brand Swarovski has officially announced actor Rashmika Mandanna as its new brand ambassador for India. The announcement highlights Swarovski’s focus on strengthening its cultural and retail presence in one of its fastest-growing markets.

Known for her pan-India stardom, Rashmika is celebrated for her blockbuster performances across cinema and her massive influence on digital platforms. Recognized as one of India’s most relatable style icons, she embodies a blend of youthful charm, confidence, and individuality—qualities Swarovski says resonate deeply with its design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, stated:
“Rashmika reflects the evolving identity of today’s Indian consumer—expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as brand ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”

Sharing her excitement, Rashmika Mandanna said:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry—it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

With this collaboration, Swarovski aims to further solidify its bond with Indian consumers, combining its iconic craftsmanship with Rashmika’s influence as a modern-day fashion and lifestyle icon.

#AllycaralFeature 👒, Goan Personalities

Meet Sneha Ramesh Vadkar: The Artist Behind Unique Handmade Creations

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Growing up in Sakhali, Sneha Ramesh Vadkar was always fascinated by art and crafts. This childhood passion led her to pursue a Master’s degree in Fine Arts, specializing in Murals from Goa College of Art.

Sneha’s artistic journey began with creating handmade jewelry and decor items for herself and as gifts for friends. Encouraged by their appreciation, she started exhibiting her products at pop-ups. Her big break came when artist Harshada Kerkar offered her a platform to showcase her paper lanterns at her art gallery in Panjim.

Fusion of Traditional and Modern Art

Sneha’s unique creations blend traditional and modern art forms. She experiments with different techniques and materials, resulting in distinctive paintings, jewelry, and home decor items. Her product range includes watercolor and acrylic paintings, murals, pottery, terracotta jewelry, and eco-friendly paper lanterns.

For Sneha, creating something with her own hands is incredibly satisfying. She puts her heart and soul into each piece, ensuring that every product is unique. Sneha believes that handmade products are not just items, but a reflection of the artist’s hard work and creativity.

What’s Next?

Sneha plans to establish her own studio, where she can teach and showcase her products. She aims to expand her product range, incorporating more pottery and ceramics.