Rising gold prices didn’t push Indian buyers away from gold—it pushed them to rethink it. In 2025, 9kt gold emerged as a practical, design-led alternative, redefining affordability, everyday luxury, and how younger consumers engage with jewellery.
Rising gold prices didn’t push Indian buyers away from gold—it pushed them to rethink it. In 2025, 9kt gold emerged as a practical, design-led alternative, redefining affordability, everyday luxury, and how younger consumers engage with jewellery.