Junior Chamber International (JCI), one of the world’s largest networks of young active citizens, has officially launched its new global logo during the 2025 World Congress — a landmark moment as the organization enters its 110th year of driving positive change and cultivating young leaders worldwide.
The refreshed logo represents far more than a visual upgrade. It embodies JCI’s renewed direction as the leading global leadership organization for emerging changemakers, blending its rich heritage with a progressive, future-centric identity.
A Century of Impact, A Vision for Tomorrow
For over a century, JCI has empowered young people to create sustainable impact through leadership, community action, and innovation. As social and technological landscapes evolve, the organization saw the need for a brand identity that reflects its growth and redefined mission.
The rebranding journey included a comprehensive global evaluation involving creative agencies worldwide. Several design concepts were presented, each aiming to capture JCI’s legacy while elevating its relevance for the next generation. The result — a modern emblem rooted in heritage and purpose.
Building a Brand for a Changing World
Insights from the JCI Youth Leadership Survey played a key role in shaping the rebrand. The findings revealed the aspirations of today’s young leaders: authenticity, relevance, and innovation.
With generative AI reshaping industries and leadership expectations shifting rapidly, JCI recognized the need to distinguish itself through a unified global brand — one that communicates purpose, trust, and forward momentum.
The Meaning Behind the New JCI Logo
The refreshed identity retains JCI’s iconic blue palette, honoring its legacy while presenting a modern, cohesive global image.
Key elements of the new logo include:
- The Shield
Symbolizing strength, legacy, and continuity — a nod to JCI’s century-long commitment to building responsible leaders. - The Ripple Effect
Representing the personal development journey and the positive impact each member creates in their communities. - Integrated J C I Lettering
A subtle but powerful element reinforcing unity and instant recognition across borders. - Four Core Elements
Signifying JCI’s four global regions and its four Areas of Opportunity:
Individual Development, Community Action, International Cooperation, Business & Entrepreneurship.
Together, these elements create a modern, meaningful, and globally united emblem.
A Unified Brand for a Global Movement
As JCI steps into its 110th year, the new logo strengthens its global voice and positions the organization as a forward-thinking leadership platform. The updated visual identity will also reinforce JCI’s partnerships with institutions such as the United Nations, driving collaborative efforts toward the Sustainable Development Goals.
The rebrand symbolizes JCI’s ongoing promise: to evolve, inspire, and empower young leaders who are ready to create lasting impact.
Looking Ahead
The global rollout of the new identity will continue beyond the World Congress in Tunisia. JCI will soon release new brand guidelines, communication materials, and implementation resources to ensure a consistent and seamless global transformation.
Acknowledgments
JCI extends appreciation to:
- Pavlov Brand Consultancy for leading the visual identity development.
- Dr. Rolf Claessen for guiding the global trademark process.
- The JCI Special Committee on Rebranding, 2025 Board of Directors, JCI World Headquarters, and JCI Advisers for steering the project from evaluation to approval.
- JCI members worldwide, whose feedback and passion continue to shape the movement’s future.
The new brand reflects the spirit, energy, and vision of millions of young leaders united under one global mission — to act for impact.
