Business

Apple Hits $4 Trillion Market Value as Strong iPhone Sales Offset AI Concerns


Apple has officially surpassed a $4 trillion market value, becoming the third Big Tech company in history to achieve this milestone, after Nvidia and Microsoft. The milestone comes amid robust demand for its iPhone 17 lineup and the iPhone Air, which have helped lift shares about 13% since their launch on September 9, marking Apple’s first positive performance for the year.

The iPhone remains a critical revenue driver, accounting for more than half of Apple’s profit. Analysts say the iPhone Air’s slim design positions Apple to compete effectively against rivals like Samsung Electronics, while early sales of the iPhone 17 have outperformed its predecessor by 14% in key markets such as the U.S. and China, according to research firm Counterpoint. Brokerage Evercore ISI expects the strong demand to exceed market expectations for the quarter ending September, with upbeat forecasts anticipated for the December quarter.

Apple shares had faced headwinds earlier in the year due to stiff competition in China and uncertainties related to high U.S. tariffs affecting its major manufacturing hubs in Asia. While Apple has taken a cautious approach to artificial intelligence, including delayed upgrades to Siri and a slower rollout of the Apple Intelligence suite, reports indicate ongoing collaborations with Alphabet’s Gemini AI, Anthropic, and OpenAI.

Chris Zaccarelli, chief investment officer of Northlight Asset Management, noted, “The lack of a well-understood AI strategy is one of the overhangs for the stock. If Apple can incorporate AI in a way that excites consumers, it would transform the company.”

Apple reported its strongest quarterly results in years during April-June, achieving double-digit growth across key segments and surpassing analyst expectations. Its shares currently trade at 33.2 times projected earnings for the next 12 months, compared to 27.42 for the Nasdaq 100, reflecting the company’s strong valuation. Apple is expected to announce its Q4 results on October 30, which could further impact investor sentiment.

Despite underperforming the Nasdaq 100 this year, Apple’s milestone highlights the enduring appeal of its ecosystem, driven largely by iPhone sales and global brand loyalty.

TechPulse

Croma Announces Exciting Offers on iPhone 17 Across Stores, TRiBE, Croma.com, and Tata Neu


Croma, India’s leading omni-channel electronics retailer under the Tata Group, has announced an exciting line-up of offers on the new iPhone 17 range, available across its extensive network of over 560 stores, TRiBE by Croma outlets, online at Croma.com, and on the Tata Neu app. The special launch campaign runs from 19 to 27 September with extended offers through 26 October and select benefits continuing thereafter, delivering exceptional value to customers nationwide.

Customers looking to upgrade to the iPhone 17 can explore the entire Apple portfolio at Croma’s dedicated Apple-authorised reseller, TRiBE by Croma, which offers a premium shopping experience with trained specialists to assist with product selection and setup. The campaign features an exchange bonus of up to ₹12,000, allowing customers to trade in their existing devices for greater savings. Additionally, purchases made with the Tata Neu HDFC Card can earn up to 10% NeuCoins, further enhancing the rewards.

No-cost EMI options are available on eligible iPhone 17 models across all channels, making it easier for customers to own the latest Apple technology without upfront financial strain. As a special highlight during the launch sale window, customers can also avail up to 20% discount on select Apple accessories, perfect for complementing their new iPhone with cases, chargers, and audio devices.

A spokesperson from Infiniti Retail Ltd., which operates Croma, emphasized that the brand strives to provide customers with a dependable and valuable iPhone buying experience every year. With transparent finance options, expert guidance, and assured accessories, Croma simplifies the upgrade journey across all its channels, allowing customers to choose the iPhone that suits them best while unlocking meaningful savings and rewards.

This campaign underscores Croma’s commitment to delivering a seamless and omnichannel shopping experience, integrating its physical stores, e-commerce platform, and the Tata Neu ecosystem to serve customers across over 206 cities. As one of India’s foremost consumer electronics retailers, Croma continues to expand its footprint, especially in suburban and tier-2 and tier-3 cities, offering world-class ambience and services both online and offline.

Customers are encouraged to visit Croma stores, TRiBE outlets, Croma.com, or the Tata Neu app for the latest details, terms, and conditions. Offers are time-bound and subject to eligibility, product availability, and device valuation. NeuCoin issuance and redemption follow Tata Neu’s program rules, and finance offers including no-cost EMI depend on bank terms and conditions.