Business

Swiggy Dineout Taps Bhuvan Bam for GIRF 2026; ‘Bill Half. Party Full.’ Takes Over India


Swiggy Dineout has officially announced the return of its flagship dining celebration, the Great Indian Restaurant Festival (GIRF) 2026, bringing with it bigger offers, wider reach, and a strong cultural connect. Spearheaded by Swiggy Limited, this year’s edition promises to transform how India dines out, making it more accessible, affordable, and enjoyable.

At the heart of GIRF 2026 is its collaboration with digital creator Bhuvan Bam, who joins as the official ambassador. Known for his iconic work through BB Ki Vines, Bhuvan brings a unique storytelling element to the campaign. Popular characters like Babloo, Babli, and Sameer are woven into the narrative, representing relatable dining personalities seen across India.

The campaign revolves around the simple yet impactful theme: “Bill Half. Party Full.” It captures a universal truth—while dining out is a joyful experience, the cost often becomes a limiting factor. By addressing this barrier, GIRF 2026 aims to encourage consumers to step out more often, celebrate freely, and explore diverse culinary experiences.

Starting February 15, 2026, and running for two months, the festival offers up to 50% discounts across more than 40,000 restaurants in over 60 cities. The offers span across cafés, pubs, bars, fine-dining establishments, and family restaurants, ensuring something for every kind of diner.

In addition to the headline discounts, users can avail extra benefits including a 10% instant discount on HDFC Bank cards and 10% cashback as Dinecash on bookings. These added incentives further enhance the value proposition, making dining out both rewarding and economical.

GIRF 2026 also introduces engaging elements like “Crazzzy Deals of the Day,” complimentary cocktails and mocktails at select venues, and extended happy hours—designed to elevate the overall dining experience.

The festival is not limited to metro cities alone. While major hubs like Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, and Chennai remain key markets, GIRF also extends to emerging food destinations such as Goa, Jaipur, Indore, Chandigarh, Lucknow, Coimbatore, and Udaipur. This widespread reach highlights Swiggy’s ambition to democratize dining experiences across India.

With participation from leading brands including Cafe Coffee Day, Barista, Punjab Grill, YouMee, and Good Flippin Burgers, GIRF 2026 stands as one of the largest and most inclusive dining festivals in the country.

Blending food, culture, and digital storytelling, GIRF 2026 is more than just a discount event—it is a celebration of India’s evolving dining culture, where affordability meets experience, and every meal becomes an occasion.