Written by Tanisha Cardozo || Team Allycaral Business Desk
India’s food services market is entering a high-growth decade, projected to surpass US$125 billion by 2030 according to the newly released “How India Eats 2025” report by Swiggy in partnership with Kearney. The organized food services segment is expected to grow twice as fast as the unorganized sector and contribute more than 60% of the industry’s total expansion, marking a significant shift in how India consumes food.
This growth is being shaped by rising incomes, rapid digital adoption, and a growing appetite for convenience as consumers explore more cuisines than ever before. The report highlights a 20% rise in unique cuisines ordered per customer and a 30% rise in the number of restaurants from which they order. Late-night meals are growing three times faster than dinner orders, driven by indulgent categories like pizzas, cakes and soft drinks, while healthier choices such as high-protein and low-sugar meals are expanding at 2.3 times the rate of overall orders.
India is also rediscovering hyper-regional cuisines including Goan, Bihari and Pahari dishes, which are growing up to eight times faster than mainstream options. Traditional beverages like buttermilk and sharbat are surging, prompting global brands to localize with India-inspired innovations.
Simultaneously, global cuisines such as Korean, Vietnamese and Mexican are becoming mainstream, matched by soaring interest in Boba Tea and Matcha. Industry leaders note how Gen Z, growth beyond major metros, and innovations in delivery formats are reshaping market dynamics. With QSRs and cloud kitchens projected to grow at over 17% CAGR and restaurants increasingly prioritizing digital marketing, affordability and speed continue to drive competition.
The report suggests the next decade of leadership will belong to players who balance convenience, experience and innovation as India’s food culture expands in every direction.
