Human Interest

New PAN Card Applications to Require Mandatory Aadhaar Authentication from July 1, 2025


Date: June 2025

In a significant move to streamline financial services and enhance the integrity of the taxation system, the Government of India has announced that, starting from July 1, 2025, obtaining a new Permanent Account Number (PAN) card will require mandatory Aadhaar authentication. This new directive is set to simplify the process of PAN card issuance and create a more secure and integrated framework for financial transactions across the country.

Why the Change?

The new rule comes as part of the government’s continued push to digitize and modernize the financial and tax systems. Linking Aadhaar with PAN is expected to reduce instances of identity fraud and tax evasion, making the entire process more transparent and secure. It also aims to eliminate the need for multiple documents when applying for a PAN card, as Aadhaar will serve as the primary identity verification.

By linking the Aadhaar number with the PAN, the government aims to ensure a seamless and unified identity system across multiple sectors, ranging from banking to taxation, and even government welfare schemes. This move is in line with the government’s larger vision of Digital India, where data integration and digital identity verification are key pillars.

What Does This Mean for Applicants?

As of July 1, every applicant for a new PAN card will need to complete an Aadhaar authentication process. This will involve the following steps:

  • Linking Aadhaar with PAN: Applicants will be required to link their Aadhaar number to their PAN during the application process. This can be done by entering the Aadhaar number on the official website of the Income Tax Department or at a designated PAN application center.
  • OTP-Based Authentication: Once the Aadhaar number is provided, an OTP (One-Time Password) will be sent to the applicant’s registered mobile number linked with their Aadhaar. The OTP will be used for authentication, confirming the identity of the applicant.
  • Faster and Paperless Process: This integration will allow for a faster, more secure, and paperless process of applying for a PAN card. The Aadhaar database will serve as the primary point of reference for verifying the applicant’s identity, thus reducing delays associated with document verification.

Key Benefits of the Aadhaar-PAN Integration

  1. Enhanced Security: Linking Aadhaar with PAN will significantly reduce the risk of fraudulent activities, including multiple PANs being issued to a single individual, which could be used for illegal or unethical purposes.
  2. Reduced Tax Evasion: The move is aimed at reducing tax evasion, as it will be more difficult for individuals to hold multiple PAN cards under different names. It will also help the government track transactions more efficiently.
  3. Faster Processing: The application process will be much quicker, as there will be no need for physical document verification. The Aadhaar authentication will act as a reliable and instant proof of identity.
  4. Simplified Verification: Linking Aadhaar and PAN will simplify the verification process in several services, including opening bank accounts, filing taxes, and applying for loans or government schemes. It will also make it easier to ensure that welfare benefits reach the intended recipients.
  5. Better Government Service Delivery: The integration will lead to more efficient service delivery by ensuring that public services and welfare schemes are properly targeted and reach the right people.

Impact on Existing PAN Card Holders

For existing PAN card holders, the Aadhaar linking with PAN has been a requirement for some time. However, this new mandate will only impact those who are applying for a new PAN. If you are an existing PAN card holder and have already linked your Aadhaar number, no further action will be needed.

For those who have not yet linked their Aadhaar with PAN, the last date for linking remains March 31, 2025, after which the PAN may become inactive. In case you haven’t linked your Aadhaar with PAN, it is recommended that you do so as soon as possible to avoid disruptions in financial transactions.

How to Link Aadhaar with PAN

  1. Online Method:
    • Visit the official website of the Income Tax Department.
    • Go to the ‘Link Aadhaar’ section under the ‘PAN Services’ tab.
    • Enter your PAN and Aadhaar details along with the OTP sent to your registered mobile number.
    • Click ‘Submit’ to complete the linking process.
  2. Offline Method:
    • Visit a nearby PAN application center or Aadhaar Seva Kendra.
    • Submit your PAN card and Aadhaar details for manual verification.

Challenges and Concerns

While this new system promises to make the PAN card application process smoother and more secure, there are concerns regarding privacy and accessibility. Some citizens may face difficulties if their Aadhaar details are not up-to-date, or if their Aadhaar is linked to a mobile number that they no longer have access to.

The government has assured that necessary safeguards will be in place to protect privacy and data security. However, individuals who face issues during the Aadhaar authentication process will have access to support through official channels to resolve their concerns.

Conclusion

The mandatory Aadhaar authentication for new PAN card applications is a significant step in the government’s ongoing effort to modernize India’s financial and taxation systems. The move is expected to not only reduce the risk of fraud but also to bring about greater efficiency and transparency in financial transactions. While existing PAN cardholders have already been urged to link their Aadhaar, this new rule will help create a more secure and integrated digital identity system across the country.


Important Dates

  • July 1, 2025: Mandatory Aadhaar authentication for all new PAN card applications.
  • March 31, 2025: Last date to link Aadhaar with existing PAN cards.
Human Interest

Rapido Enters Food Delivery Market with Disruptive Pricing Strategy


Rapido, the ride-hailing platform, is set to challenge the established food delivery market by offering restaurant partnerships at commission rates nearly 50% lower than those charged by industry leaders Swiggy and Zomato .

This strategic move positions Rapido as a disruptive force in the sector, aiming to attract more restaurants by offering better margins. The significantly reduced commission charges could lead to increased competition and possibly lower costs for consumers while enabling restaurants to retain a larger share of their revenue.

Rapido’s entry is expected to intensify market dynamics and may prompt existing players to reevaluate their pricing and partnership strategies.

TechPulse

Meta Launches Ray-Ban Meta Smart Glasses in India


In a significant move to bring cutting-edge wearable technology to the Indian market, Meta has announced the launch of its Ray-Ban Meta smart glasses. Priced starting at ₹29,900, these innovative glasses blend style with advanced functionality, offering users a unique way to capture and interact with their surroundings.

Key Features of Ray-Ban Meta Smart Glasses
The Ray-Ban Meta smart glasses are designed to provide a seamless user experience, integrating technology into a stylish and comfortable design. Some of the key features include:

  • Hands-Free Calling: Take calls without reaching for your phone, making it easier to stay connected on the go.
  • Photo Capturing: Capture life’s moments with a simple glance, using the glasses’ advanced camera technology.
  • Music Listening: Enjoy your favorite tunes without needing earbuds, with the glasses’ built-in speakers.


The launch of Ray-Ban Meta smart glasses in India marks a significant step forward in the adoption of wearable technology. With its stylish design and advanced features, these glasses are poised to appeal to a wide range of consumers, from tech enthusiasts to fashion-conscious individuals.


The Ray-Ban Meta smart glasses are available in India, starting at ₹29,900. Interested buyers can explore the different models and pricing options on Meta’s official website or authorized retailers.


The introduction of Ray-Ban Meta smart glasses in India is an exciting development in the wearable technology space. With its unique blend of style and functionality, these glasses are set to make a statement in the Indian market. Whether you’re looking for a new way to capture life’s moments or simply want to stay connected on the go, the Ray-Ban Meta smart glasses are definitely worth checking out.

Entertainment

Amazon Prime Video Introduces Ads in India: What You Need to Know


Amazon has announced that Prime Video will start showing advertisements during movies and TV shows in India starting June 17, 2025. This move marks a significant shift in the streaming giant’s strategy, aiming to balance consumer value with revenue opportunity.


Prime Video subscribers in India will see limited advertisements during their streaming experience, unless they opt for the ad-free plan. The ads will be shown during movies and TV shows, but the exact frequency and duration of the ads are yet to be disclosed.


Amazon will offer a new ad-free option for ₹129 per month or ₹699 per year, allowing users to choose their preferred viewing experience. This move gives users the flexibility to decide whether they want to watch ads or pay a premium for an ad-free experience.


Industry experts have shared their thoughts on the move, with some believing it will be met with mixed reactions. While value-conscious consumers may accept ads, premium-paying users may opt for the ad-free experience.


The introduction of ads on Prime Video is expected to open up a fresh stream of advertising inventory, potentially generating significant revenue for the company. Amazon’s unique advantage in linking content with commerce will allow brands to leverage its rich data for smarter targeting.


The success of the new strategy will depend on how Amazon balances ad frequency and implements skip options. Additionally, the company needs to ensure that the value proposition remains favorable to Indian consumers, who have increasingly diverse streaming options.

As Amazon Prime Video introduces ads in India, users will have to decide whether they prefer the ad-supported tier or the ad-free option. With this move, Amazon aims to strike a balance between revenue generation and user experience, setting a new precedent in the streaming industry.

#TravelwithAllycaral 👒

India’s Biometric E-Passport Initiative: A New Era in Travel Documentation


India’s decision to introduce biometric e-passports in 12 cities, including Goa, marks a significant milestone in the country’s efforts to modernize its travel documentation. The e-passport initiative aims to enhance security, convenience, and efficiency for travelers.

Key Features of Biometric E-Passports
The biometric e-passport will feature:

  • Embedded Microprocessor Chip: storing biometric data, such as fingerprints and facial recognition information
  • Radio Frequency Identification (RFID): enabling contactless reading of biometric data
  • Advanced Security Features: protecting against tampering and unauthorized access

Benefits of Biometric E-Passports
The biometric e-passport offers several benefits, including:

  • Enhanced Security: advanced biometric technology and encryption ensure the authenticity and integrity of the passport
  • Convenience: faster processing times at immigration checkpoints, reducing wait times for travelers
  • Global Compatibility: compliance with international standards and regulations, facilitating travel to countries that require biometric passports

Cities Issuing Biometric E-Passports
The 12 cities issuing biometric e-passports are:

  1. Chennai
  2. Jaipur
  3. Hyderabad
  4. Nagpur
  5. Amritsar
  6. Goa
  7. Bhubaneswar
  8. Jammu
  9. Shimla
  10. Raipur
  11. Surat
  12. Ranchi

Goa’s Role in the E-Passport Initiative
Goa’s inclusion in the e-passport initiative highlights the state’s growing importance as a tourist destination and its commitment to adopting advanced technologies. The Regional Passport Office in Goa will play a crucial role in issuing biometric e-passports to applicants.

Applying for a Biometric E-Passport
To apply for a biometric e-passport, individuals can follow these steps:

  1. Visit the Passport Seva portal and register for an account
  2. Fill out the online application form and upload required documents
  3. Book an appointment at the nearest Passport Seva Kendra (PSK) or Regional Passport Office (RPO)
  4. Attend the appointment and provide biometric data, such as fingerprints and facial recognition information
  5. Receive the biometric e-passport upon successful verification and processing

The introduction of biometric e-passports in India has significant implications for the country’s travel and tourism industry. It is expected to:

  • Enhance the security and integrity of travel documents
  • Facilitate faster and more efficient processing of travelers
  • Improve the overall travel experience for Indian citizens

As India continues to adopt advanced technologies, the biometric e-passport initiative is a significant step towards a more secure and efficient travel experience.