Business

How 9K Gold Became India’s Smartest Jewellery Shift in 2025


Rising gold prices didn’t push Indian buyers away from gold—it pushed them to rethink it. In 2025, 9kt gold emerged as a practical, design-led alternative, redefining affordability, everyday luxury, and how younger consumers engage with jewellery.

Business

India’s Gold Demand Drops 16% in Q3 2025 Amid Record Prices, Investment Buys Surge


Gold demand in India fell 16% year-on-year to 209.4 tonnes in Q3 2025 as high prices curtailed jewellery purchases, though investment demand rose sharply, reflecting growing consumer interest in gold as a long-term store of value.