Tag: Gen Z Travel

Travel

Siddhant Chaturvedi Invites Fans to Experience Mumbai Like a Local with Airbnb

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Travel Desk

As live music increasingly shapes how India’s Gen Z travels, Airbnb is bringing fans closer to the culture they love through an exclusive collaboration with actor, musician, and cultural voice Siddhant Chaturvedi. Announced on January 14, 2026, the partnership introduces “Lolla India Like a Local,” an Airbnb Original Experience designed to offer guests an intimate, once-in-a-lifetime way to explore Mumbai before ending the day at Lollapalooza India 2026.

The experience reflects a growing trend, with a significant number of young travellers planning trips around concerts and festivals. Rooted in the city that shaped Siddhant, the experience takes guests through Mumbai’s neighbourhoods, food, music, and creative spaces—bringing to life the everyday moments that define local travel. The day culminates at Lollapalooza India, where guests experience the festival alongside Siddhant himself.

Central to the collaboration is The Mumbai Guidebook, a digital city guide curated by Siddhant Chaturvedi exclusively for Airbnb. Featuring his handpicked neighbourhoods, local hangouts, and a selection of Airbnb stays that capture the spirit of the city, the guidebook is designed to help travellers extend their festival trip and experience Mumbai beyond the stage.

Limited to just four guests, the experience transforms recommendations into shared memories. Guests begin the day with a meal at one of Siddhant’s favourite local food joints, followed by a curated heritage walk through Bandra’s historic Ranwar Village with architect Nikhil Mahashur. The journey continues with an intimate jam session where Siddhant performs an original track inspired by the city, before heading to Lollapalooza India together to soak in the music and energy of a live performance.

Sharing his thoughts on the collaboration, Siddhant Chaturvedi said that Mumbai has shaped every aspect of who he is, from his music to the places he returns to. Curating the guidebook and hosting the experience was his way of welcoming guests into his version of the city and sharing the sounds, neighbourhoods, and everyday moments that make Mumbai special.

The initiative builds on Airbnb’s first-ever global live music partnership at Lollapalooza India 2026, which includes a range of exclusive festival-related experiences designed to bring fans closer to the music and culture they love. Airbnb India and Southeast Asia Country Head Amanpreet Bajaj noted that while live music often sparks travel, it is local connections and authentic experiences that make journeys memorable.

Requests to book the four-hour experience will open at 11 AM IST on January 19, 2026, via airbnb.com/siddhant. The experience is priced at ₹0, available to a maximum of four guests on a first-come, first-served basis, with guests responsible for their own travel to and from Mumbai.

Travel

Music-Led Travel Is Reshaping How Gen Z Explores India, Airbnb Insights Reveal

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Travel Desk

Music is fast becoming a defining force behind how India’s Gen Z travels, with live concerts and festivals now shaping not just where young people go, but how they experience destinations. According to Airbnb’s Experience-Led Travel Insights, nearly 62 percent of Gen Z travelers in India plan to travel specifically for concerts and music festivals in 2026, signalling a significant shift in travel motivation.

Live events are also influencing first-time visits to cities. An overwhelming 76 percent of Gen Z respondents said they had travelled to a city for the first time because of a concert or festival, turning music into a gateway for discovery. For many, the journey extends well beyond the event itself. While 65 percent prefer accommodation close to concert venues, more than half use the opportunity to explore local cafés, nightlife spots, and surrounding neighbourhoods, contributing directly to local economies.

Group travel plays a central role in this trend. Around 70 percent of Gen Z concert-goers attend live events with friends, reinforcing the social nature of music-led travel. These trips are carefully planned lifestyle choices rather than impulsive getaways. Nearly six in ten Gen Z travelers are willing to spend between 21 and 40 percent of their monthly income on event-led travel, with the average spend per journey estimated at ₹51,000. The appetite for global experiences is also growing, with over 40 percent open to travelling internationally for live music events.

Commenting on this shift, Amanpreet Singh Bajaj, Country Head, Airbnb India and Southeast Asia, noted that the rising interest in concerts and festivals has given rise to a new kind of traveler—one who views music as a lens through which to discover destinations. He highlighted how concert tourism is opening up neighbourhoods and communities to young travelers, creating meaningful local impact while driving demand for group-friendly stays that encourage shared experiences.

Reflecting this momentum, Airbnb has entered its first-ever global live music partnership by collaborating with Lollapalooza India. As part of the association, the platform will offer fans unique stays and experiences during the 2026 edition of the festival, scheduled to take place in Mumbai on January 24 and 25. The partnership underscores how deeply music and travel are now intertwined for Gen Z, marking a cultural shift where playlists, passports, and purpose increasingly move in sync.