Tag: FMCG

National

Reliance Consumer Products Partners with CG to Launch Campa in Nepal

Tanisha Cardozo

Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) division of Reliance Industries, has officially taken its iconic Indian beverage brand Campa beyond borders, with a strategic partnership with Nepal’s leading conglomerate — Chaudhary Group (CG).

The launch of Campa in Nepal marks a significant milestone in RCPL’s expansion strategy and a revival of the nostalgic drink that has won hearts since the 1970s in India.

A Blend of Heritage & Innovation

Originally a homegrown soft drink brand in India, Campa was revived in 2023 by RCPL. The reimagined Campa lineup now features exciting flavors — Campa Cola, Campa Orange, and Campa Lemon — along with two energy drinks: Campa Energy Gold Boost and Campa Energy Berry Kick.

The drinks are priced to be consumer-friendly, with soft drinks available at NRs. 30 and energy drinks at NRs. 40 for a 250ml bottle.

Leadership Speak

Ketan Mody, Executive Director of RCPL, shared his enthusiasm about the launch:

“Campa is a celebration of youthful energy and resilience. We’re thrilled to bring this beloved brand to Nepal and create a new legacy of taste, affordability, and trust.”

Nirvana Chaudhary, Managing Director of CG Group, echoed the sentiment:

“This partnership is more than a product launch — it’s a collaboration of vision and values. Campa offers Nepali consumers a beverage that is rich in legacy, yet refreshingly modern.”

Long-Term Vision

The Campa launch is part of RCPL’s broader mission to become a global player in the FMCG space, offering Indian innovation to global consumers. The collaboration with CG Group ensures efficient distribution, local adaptation, and strong market penetration.

As part of their strategy, both companies will work to expand Campa’s availability across major Nepali cities and retail chains, bringing the brand closer to everyday consumers.

EduConnect

Goa Institute of Management Mourns the Passing of Former HUL Chairman and GIM’s First Chairman of the Board, Susim Mukul Datta

allycaralgoa

Goa, July 7, 2025: The Goa Institute of Management (GIM) expresses its deepest condolences at the passing of Mr. Susim Mukul Datta, a titan of India’s corporate world and the founding Chairman of the Board of Governors at GIM, who passed away at the age of 89 in Mumbai on Saturday morning.

Mr. Datta served as Chairman of GIM’s Board from 1993 to 2006 and was instrumental in setting the academic and ethical vision that would shape the institution into one of India’s premier management schools. His leadership extended beyond administration—he was a mentor, a strategist, and a friend to many in the GIM family.

Known best in the corporate world as the former Chairman of Hindustan Unilever Ltd. (then Hindustan Lever Ltd), Mr. Datta led the company through a period of significant transformation, including the iconic merger of Lipton Tea and Brooke Bond. His pioneering work in rural marketing helped shape India’s FMCG roadmap.

Over his distinguished career, Mr. Datta served on the boards of more than 21 leading Indian organizations, including Philips India, Tata Trustee Company, Castrol, IL&FS Investment Managers, Peerless, and Linde India. But GIM always held a special place in his heart.

Dr. Ajit Parulekar, Director of GIM, remarked:

“Mr. Datta played a very significant role in shaping the early years of the Goa Institute of Management. His guidance during GIM’s formative decade laid the foundation for what the institution has become today. Even after his formal retirement from our Board of Governors, he remained closely associated with GIM and visited our campus on several occasions. We will always be grateful for his wisdom, mentorship, and unwavering support through critical periods of our development.”

The GIM community extends its heartfelt sympathies to Mr. Datta’s family and loved ones. His vision, integrity, and commitment to excellence will continue to guide GIM for generations to come.