Tag: film promotion

Films

Ranveer Singh Deletes All Instagram Posts, Sparks Buzz With Mysterious “12:12” Tease

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Mumbai, July 6, 2025: In true Ranveer Singh fashion, the Bollywood superstar has pulled a digital disappearing act—deleting every single post from his Instagram account overnight, leaving his 48M+ followers stunned and guessing. The move was followed by a single cryptic Instagram Story that read “12:12” alongside two ⚔️ sword emojis.

🎬 Dhurandhar Hype?

Almost instantly, fans and industry insiders began speculating that this dramatic cleanse and coded message could be the first promotional stunt for Singh’s much-rumoured period action film, #Dhurandhar. The sword emojis and the mystic number suggest something epic is brewing—possibly a trailer drop, announcement video, or a poster release scheduled for 12:12 PM or on 12/12 (December 12).

Ranveer has been tight-lipped about #Dhurandhar, which is reportedly set in medieval India and showcases him in a dual role of a warrior and a rebel prince.

🧐 Not the First Time

This isn’t the first time Bollywood stars have used social media blackouts as a marketing strategy. Shah Rukh Khan’s team did something similar with Pathaan, and even Hollywood stars have teased projects through symbolic posts or mass deletions.

But Ranveer Singh, known for his flamboyant energy and unpredictable public persona, takes it a step further—with no post, no caption, and just silence and speculation.

💬 Netizens React

The cryptic move has triggered a meme storm and fan theories all over social platforms:

“What’s 12:12? A release date? A time? An alignment of swords?”
“Ranveer dropped more suspense than a Netflix thriller.”
“This better be #Dhurandhar or we riot.”

⏳ What Comes Next?

Fans are now closely watching Singh’s account—and the clock—for what’s coming next. Whether it’s a full-fledged movie reveal or a brand campaign with theatrical flair, one thing’s certain: Ranveer Singh knows how to keep his audience hooked.

Stay tuned for 12:12.

#TravelwithAllycaral 👒

Superman Becomes First Hollywood Film to Light Up Mumbai’s Bandra-Worli Sea Link

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Mumbai, July 3, 2025 — In a larger-than-life tribute to the Man of Steel, Superman made cinematic history in India by becoming the first Hollywood film ever to be projected onto the Bandra-Worli Sea Link, one of Mumbai’s most iconic landmarks.

As part of an extraordinary promotional campaign by DC Studios and Warner Bros., the Bandra-Worli Sea Link turned into a colossal canvas last night, displaying a stunning projection of Superman soaring above the Arabian Sea. The moment left both onlookers and social media in awe, as the superhero symbol lit up the skyline.

🦸‍♂️ A Projection for the Ages

Using cutting-edge projection mapping technology, Superman’s emblem, scenes from the new film, and high-impact visuals were cast across the bridge’s pillars and support cables. The effect was both magical and monumental — turning an everyday commute into a cinematic moment.

Commuters, passersby, and tourists stopped in their tracks to witness the rare fusion of pop culture and urban architecture. Fans took to social media instantly, flooding platforms with videos and selfies using hashtags like #SupermanInMumbai and #SeaLinkGoesSuper.

🎬 A Super Marketing Move

This unprecedented activation is part of the global rollout of the upcoming Superman reboot, which is slated for a 2025 release. The campaign aims to make deeper cultural connections in key global markets—and India is high on the list.

“Mumbai has always welcomed iconic storytelling with open arms,” said a Warner Bros. spokesperson. “Lighting up the Sea Link is our salute to India’s love for Superman and cinema.”

🌆 Why It Matters

This event marks a turning point in Hollywood marketing in India. Until now, international film promotions have largely remained confined to malls, hoardings, and press events. By leveraging a public infrastructure landmark, the campaign breaks new ground, quite literally illuminating the scale of international studio ambitions in the Indian market.

Mumbai, often referred to as the city of dreams, has now become part of Superman’s journey—further cementing India’s role as a key cultural hub for global cinema.

📸 What’s Next?

Fans can expect more such landmark activations across major metros in the coming weeks. Rumors suggest Delhi, Hyderabad, and Bengaluru may also get a taste of Superman-style spectacle.

For now, though, Mumbai wears the cape, proud and glowing.