Written by Intern Queeny George M.H, Team Allycaral
Mumbai recently played host to a spectacular fashion event that brought the spirit of Paris Fashion Week to Indian shores. Titled Runway to Paris, the showcase was more than just a glamorous evening—it was a celebration of empowerment, individuality, and Indian creativity meeting global fashion.
Aligned with the global theme “Walk Your Worth” from the L’Oréal Paris show Le Défilé, the event championed the message of self-expression and confidence. Each fashion presentation was paired with the launch of L’Oréal Paris’s latest beauty innovation—the Infallible Laque Resistance Liquid Lipstick—under the campaign “What’s Your Shine Statement.” The high-shine lipstick perfectly captured the bold, fearless energy of the night.
Runway to Paris was created in collaboration with L’Oréal Paris and Tira Beauty, offering a unique platform where fashion students from across India could bring their vision to life. The event embraced the synergy of fashion and beauty, encouraging participants to craft designs that reflected personal empowerment and artistic innovation.
The Mumbai showcase mirrored Parisian elegance while infusing it with India’s rich cultural and design sensibilities. It stood as a symbol of inclusivity, nurturing the next generation of fashion leaders. The evening culminated in a moment of excitement and promise—the announcement of the winning team who will now attend Le Défilé at Paris Fashion Week.
This exceptional opportunity not only recognizes the immense talent within India but also reinforces the commitment of L’Oréal Paris and Tira Beauty to elevate local voices on a global stage.
With Runway to Paris, the worlds of fashion, beauty, and empowerment converged—reminding us all to walk our worth and let our shine be our strongest statement.
