Tag: entrepreneur

Spotlight

The Inspiring Journey of Shravya Pai: Founder of Ātmansneh by Shravya Pai

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As we delve into the world of fashion, we often come across stories of passion, dedication, and perseverance. One such story is that of Shravya Pai, the founder of Ātmansneh by Shravya Pai, a fashion brand that embodies the principles of simplicity, creativity, and self-love.

Shravya’s love affair with fashion began at a tender age. Growing up, she would often experiment with her mother’s dupatta, draping it into various outfits and creating her own unique designs. This innate passion for fashion was evident in her early years, and it only grew stronger with time.

However, life had other plans for Shravya. Her parents, like many others, encouraged her to pursue a more traditional career path. Shravya went on to complete her BCA and PGDM in Human Resources & Finance, landing a job in the corporate world. Though she excelled in her role, her heart remained in fashion.

The year 2024 marked a significant turning point in Shravya’s life. She finally decided to take the leap and pursue her passion for fashion. With the support of her family, Shravya launched Ātmansneh by Shravya Pai, a fashion brand that would go on to embody her values and aesthetic.

The Brand’s Philosophy

Ātmansneh by Shravya Pai is more than just a fashion brand – it’s a reflection of Shravya’s personal philosophy. The brand’s name, Ātmansneh, is derived from two Sanskrit words: “ātmā” meaning soul or true self, and “sneh” meaning love. This name encapsulates the brand’s core values: self-love, simplicity, and creativity.

Shravya’s commitment to sustainability is evident in every aspect of her brand. From sourcing fabrics from Indian artisans to upcycling old outfits, Ātmansneh by Shravya Pai is dedicated to reducing its environmental footprint. The brand’s focus on sustainable fashion practices is a testament to Shravya’s vision for a more responsible and eco-friendly fashion industry.

Ātmansneh by Shravya Pai is proud to be a Made in India brand. Shravya’s love for Indian culture and heritage is reflected in every outfit, with intricate designs and patterns that pay homage to the country’s rich textile tradition.

Shravya’s brand is not just about fashion; it’s also about empowering women. Ātmansneh by Shravya Pai provides employment opportunities to talented women artisans, giving them a platform to showcase their skills and creativity.

As Ātmansneh by Shravya Pai completes its first year, Shravya is looking forward to expanding her brand’s reach and offerings. With plans to complete her Fashion Designer Certification and continue to provide employment opportunities to women artisans, Shravya is poised to make a lasting impact on the fashion industry.

Shravya Pai’s journey is a testament to the power of passion and perseverance. From her early days of experimenting with fashion to launching her own brand, Shravya’s story is an inspiration to anyone who has ever dreamed of pursuing their passion. As Ātmansneh by Shravya Pai continues to grow and evolve, one thing is certain – Shravya’s love for fashion and her commitment to sustainability will remain at the forefront of her brand.

Spotlight

Meet Emera Remedios, the Founder of Mirasha

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Emera Remedios, the passionate founder of Mirasha, shares her inspiring journey of turning her hobby into a successful business. With a focus on creating customizable, chemical-free soaps and candles, Emera’s dedication to sustainability and quality has made Mirasha a standout in the industry.


Emera started Mirasha because of her passion for handcrafting unique pieces of art with soaps and wax. What began as a hobby soon turned into a meaningful business, driven by her love for creating something special and effective for her customers.


Creating customizable, chemical-free soaps and candles starts with selecting high-quality ingredients. For soaps, Emera handcrafts each batch, adding unique scents, colors, and exfoliants based on customer preferences. For candles, she uses natural waxes like soy or beeswax. To ensure high standards, Emera focuses on consistency and quality at every step.


Sustainability is at the heart of Mirasha. Emera uses eco-friendly ingredients and ensures that packaging is recyclable or biodegradable. She minimizes waste by carefully measuring ingredients to avoid excess. Additionally, Emera focuses on making small batches, which helps reduce overproduction and ensures each product is fresh.


Balancing creativity with the science of skincare formulation is all about finding the right harmony. Creativity lets Emera experiment with different ingredients, textures, and scents, while the science ensures the products are effective and safe. She carefully researches each ingredient to understand its benefits and how it works with others.


What sets Mirasha apart is Emera’s focus on competing with herself, pushing to grow, improve, and create something even better every day. Each product is a reflection of her passion and creativity, and she pours her heart into making something unique and meaningful.


Emera’s customers praise the creativity behind her candles, soaps, and hampers. These heartwarming reviews remind her of the joy her creations bring to others, inspiring her to keep innovating and bringing new, creative ideas to life.


The biggest lesson Emera has learned is that patience and persistence are essential. Building a brand takes time, and you have to stay true to your vision. Her advice for aspiring entrepreneurs is to focus on quality, stay authentic, and keep learning.


What’s next for Mirasha is deeply exciting for Emera, as she’s focused on expanding her already vast collection of over 400 molds. Each new mold brings a chance to create something even more unique and personal for her customers. Emera is also pouring her heart into curating hampers that are not just products, but experiences—thoughtfully put together to bring joy and care.


Mirasha contributes to the larger conversation around natural living by offering products that prioritize clean, simple ingredients and thoughtful craftsmanship. It’s about encouraging people to embrace more natural, mindful choices in their everyday lives, while creating products that are effective, beautiful, chemical-free, natural, and good.


Emera’s favorite Mirasha product is the Christmas candles. They’re special to her because they capture the warmth and magic of the holiday season, which is something she holds dear. Emera also mentions that her natural lip balms, foot salves, mosquito salves, and hand salves are among her best-sellers.