Tag: Entertainment

Entertainment

American Inventor Turned YouTuber Mark Rober Signs Official Netflix Deal

Tanisha Cardozo

Written by Intern Queeny George M.H , Team Allycaral

Los Angeles, August 23 – Acclaimed YouTuber and former NASA engineer Mark Rober has officially inked a deal with Netflix, marking another major leap in his unique journey from rocket science to online fame to now mainstream entertainment.

At 45, Rober is already a household name in the world of DIY gadgets, science communication, and fun educational content. Known for building squirrel obstacle courses, glitter bomb traps, and engineering marvels that blend fun with functionality, Rober has amassed millions of followers on YouTube and social media.

The deal with Netflix aims to leverage Rober’s inventive skills and passion for science education to create a show targeted at young audiences. His upcoming series will blend hands-on engineering with interactive storytelling, similar to the engaging tone seen on his popular YouTube channel.

“We are highly surprised with the creativity of Mark and his skilled work,” said Jimmy Kimmel during a recent segment on Jimmy Kimmel Live. “He’s introduced to Netflix as a smart and creative inventor, and his inclusion is a big win for the platform.”

This marks a significant trend among streaming giants like Netflix, Amazon Prime, and Disney+—where platforms are increasingly recognizing the educational and inspirational value of creators like Rober, who bridge the gap between science and entertainment.

Jo Redferns, a media consultant who spoke to the BBC, said, “These YouTubers are not overnight sensations but are building a new trend in science and innovation. Mark Rober represents the modern inventor—engaging, creative, and incredibly educational.”

Rober, a University of Southern California alumnus with dual degrees in mechanical engineering, spent 9 years at NASA’s Jet Propulsion Laboratory (JPL) before transitioning into full-time content creation. His mission has remained consistent: to make science fun, accessible, and inspiring for all—especially the younger generation.

Rober’s new Netflix show is expected to launch sometime in 2026 and is being positioned alongside other creative endeavors, such as a U.S. version of The Sidemen and new original content by Ms Rachel. Meanwhile, shows like Cocomelon may see shifts to other platforms, signaling a broader transformation in streaming content strategies.

As Rober steps into the Netflix spotlight, his fans—and budding young inventors—are eagerly waiting to see what fascinating ideas he brings to the screen next.

Entertainment

Pop Mart’s Labubu Craze Fuels Global Expansion as Brand Eyes $2.78B Revenue

Tanisha Cardozo

Pop Mart, the Beijing-based collectibles powerhouse known for its blind-box toys, is making bold moves to transform itself from a retail sensation into a full-fledged global cultural brand. At the heart of this transformation is Labubu, a mischievous and toothy character from artist Kasing Lung’s The Monsters series, which has taken the world by storm and captured the attention of fans and celebrities alike—including Rihanna and David Beckham.

At a recent investor briefing, CEO Wang Ning told analysts that Pop Mart is on track to generate 20 billion yuan ($2.78 billion) in revenue by 2025, confidently suggesting that 30 billion yuan this year “should be quite easy” following a blockbuster first half. The company reported an extraordinary near-400% surge in net profit, driven largely by robust international demand where margins tend to be higher than in China.

With over 40 stores already in the United States, Pop Mart is doubling down with plans to open 10 more by the end of the year. But the expansion doesn’t stop there. Company executives pointed to promising markets across the Middle East, Central Europe, and Latin America, adding that sales from North America and Asia-Pacific could match China’s by as early as 2024.

The company’s signature product remains the blind box: a sealed toy package priced between $10–$20, beloved by collectors for the thrill of the unknown. But Pop Mart is now evolving its intellectual properties beyond the toy aisle. Labubu, its flagship character, is being adapted into new formats, including a mini phone charm launching this week—part of a strategy to extend the character’s influence across everyday consumer culture.

The bigger vision? Entertainment. Wang revealed the company is investing in animated films, theme parks, and other storytelling mediums that could make Pop Mart’s characters fixtures in global pop culture. While these moves may not yield immediate revenue, they are central to Pop Mart’s ambition to become “Asia’s answer to Disney or Sanrio”—companies that have turned beloved characters into multi-generational global franchises.

From humble beginnings in retail to ambitious IP-driven growth, Pop Mart’s trajectory signals the rising global influence of Asian consumer brands. With strong creative assets and a growing fanbase, its transformation could reshape the global entertainment and merchandising landscape—and Labubu might just be the face that leads the charge.

Films

Aamir Khan Reveals Sitaare Zameen Par Cost ₹122 Crore, Partner Backed Out After OTT Rejection

Tanisha Cardozo

Bollywood icon Aamir Khan has never shied away from taking risks—and his latest move with Sitaare Zameen Par proves just that.

In a revealing conversation with entertainment journalist Matthew Belloni on The Town podcast, Aamir disclosed previously unknown financial and strategic details about the making and release of his film. The most striking revelation? Sitaare Zameen Par cost him between ₹122 crore and ₹133 crore after his production partner exited the project over creative differences.

A Bold Rejection of OTT

According to Aamir, the fallout stemmed from his decision to decline a ₹120 crore offer from Prime Video. The offer, according to trade analyst Komal Nahta, would’ve more than covered production costs. But Aamir was committed to experimenting with an alternative release model: a traditional theatrical run followed by a YouTube pay-per-view release priced at ₹100.

Aamir explained, “They didn’t like me turning down money, so they preferred that I buy them out… So the film has actually cost me about $14 million (₹122 crore).”

Worldwide Reception & Revenue

Despite initial skepticism, the film has performed impressively. Industry tracker Sacnilk reports that Sitaare Zameen Par has grossed ₹276 crore worldwide, and YouTube is now backing the release with its own marketing push. Aamir emphasized that YouTube’s support includes a dedicated marketing budget, separate from the theatrical campaign.

Aamir hinted that his revenue split with YouTube is better than the conventional 50-50 with theatres, though he didn’t reveal exact numbers.

Opening Doors for Indie Cinema

Aamir sees this as more than a personal risk—it’s a potential game-changer for Indian indie filmmakers. “This creates an opportunity for smaller films that struggle to find space in theatres. Now they can consider digital-first models with serious monetization.”

The Cast & Crew

Directed by RS Prasanna, the film stars Aamir Khan, Genelia Deshmukh, and ten debutantes: Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and Simran Mangeshkar.

The music is composed by Shankar–Ehsaan–Loy with lyrics by Amitabh Bhattacharya.

What’s Next?

Aamir’s gamble is still unfolding. While he hasn’t made a profit yet, the performance of the YouTube release will determine whether this pay-per-view route can disrupt traditional OTT dominance. Whether it becomes a blueprint or a cautionary tale remains to be seen—but it’s undoubtedly bold.

Music

ROSÉ Earns 8 Solo VMA Nominations for 2025

Tanisha Cardozo

Written by Tanisha Cardozo

BLACKPINK’s ROSÉ is officially stepping into her solo era — and she’s doing it in record-breaking style. The K-pop icon has earned eight nominations at the 2025 MTV Video Music Awards, marking her first recognition as a solo artist and putting her among the most nominated acts of the year.

Her hit single APT., a chart-topping collaboration with Bruno Mars that peaked at No. 3 on the Billboard Hot 100, landed her in seven major categories:

  • Video of the Year
  • Song of the Year
  • Best Collaboration
  • Best Pop
  • Best Direction
  • Best Art Direction
  • Best Visual Effects

In addition, her third solo single Toxic Til the End from her debut album Rosie has earned her a nod in the Best K-pop category.

Reacting to the news on her Instagram Stories, ROSÉ appeared visibly emotional and overwhelmed.

“So I’ve just heard that I’ve received eight VMA nominations,” she shared in a heartfelt video. “I am beyond shocked and I just don’t know what to say. I’m absolutely speechless! This is a crazy day!”

She also posted a screenshot of the nominations with a simple caption: “waaaahhh???”

ROSÉ now joins an elite group of artists leading the 2025 VMAs:

  • Lady Gaga: 12 nominations
  • Bruno Mars: 11 nominations
  • Kendrick Lamar: 10 nominations
  • ROSÉ & Sabrina Carpenter: 8 nominations each
  • Ariana Grande & The Weeknd: 7 nominations each

Adding to the excitement, her BLACKPINK bandmates are also in the spotlight.

  • Jennie is nominated for Like JENNIE
  • Jisoo earned a nod for Earthquake
  • Lisa, along with Doja Cat and RAYE, is recognized for Born Again

These nominations mark Jennie and Jisoo’s first solo VMA nods outside of BLACKPINK as a group.

The 2025 MTV VMAs will air live on Sunday, Sept. 7 at 8 p.m. ET from the UBS Arena in New York, broadcasting on CBS and streaming on Paramount+.

It’s a monumental moment not just for ROSÉ, but for K-pop as a whole — proving that global appeal, artistry, and passion continue to redefine pop culture across borders.

Entertainment

Shah Rukh Khan Wins First National Film Award for Best Actor in ‘Jawan’

Tanisha Cardozo

After over three decades of cinematic excellence, Shah Rukh Khan has received his first National Film Award—an honour that marks a significant milestone in a legendary career.

At the 71st National Film Awards, SRK was named Best Actor for his performance in Atlee’s action-packed blockbuster, Jawan. He shares the prestigious award with Vikrant Massey for his role in 12th Fail.

“A Moment I Will Cherish for a Lifetime”

In a heartfelt video message shared on Instagram, the 59-year-old actor expressed deep gratitude:

“I am overwhelmed with gratitude, pride and humility. To be honored with the National Award is a moment that I will cherish for a lifetime.”

Despite having his arm in a sling due to an injury sustained during his upcoming film King, SRK appeared composed and reflective. He described the award as more than an accolade—it’s a message:

“It’s a reminder that what I do matters… to keep working, keep creating, and keep serving cinema.”

A Tribute to Teamwork and Vision

Shah Rukh thanked the jury, the Ministry of Information & Broadcasting, and acknowledged the pivotal roles played by directors Rajkumar Hirani, Siddharth Anand, and especially Atlee—who helmed Jawan.

“Atlee sir, this is like you say, ‘mass’,” he said with a smile.

He extended warm thanks to his management and creative team:

“They bear with me, my eccentricities and impatience… This award, without their perseverance and love, would not be possible.”

About Jawan

Jawan was one of 2023’s biggest cinematic spectacles, grossing over ₹1,100 crore globally. In the film, SRK took on dual roles—Vikram Rathore, a fierce Army officer, and Azad, his idealistic jailor son—mesmerizing audiences with both mass appeal and emotional depth.

A Legacy Reinforced

Known as the King of Bollywood, Shah Rukh Khan’s filmography spans romance, drama, action, and social commentary. This National Award not only cements his legacy but marks a powerful reminder of the endurance and evolution of his craft.

With this recognition, SRK has turned another page in a story that continues to inspire generations of fans and filmmakers alike.