Written by Intern Swara Bodke || Team Allycaral
The Department of Social Justice and Empowerment, Government of India, in collaboration with the Government of Goa, will organise a grand public event under the Nasha Mukt Bharat Abhiyaan (NMBA) at Shyama Prasad Mukherjee Stadium, Bambolim, Goa, on 27th February 2026 at 9 AM.
A large number of citizens, especially youth, are expected to participate in this landmark event. More than 3,000 people are anticipated to join physically, making it one of the largest mobilisations under the campaign in the state of Goa.
The event will be graced by Chief Minister Pramod Sawant and Union Minister for Social Justice & Empowerment Virendra Kumar, along with other senior officials.
Key Highlights of the Event:
Massive youth rally against drug abuse
Administration of a mass oath (pledge) against drugs, both online and offline
Cultural programmes and performances
Felicitation of active participants and partners
Sharing achievements and success stories of the Abhiyaan
Participation is expected from school and college students, youth, parents, Self Help Groups (SHGs), volunteers, department officials, representatives of spiritual organisations, Non-Governmental Organisations (NGOs), police personnel, civil society groups, and citizens.
Background of Nasha Mukt Bharat Abhiyaan
Launched on 15th August 2020 by the Department of Social Justice and Empowerment, the Abhiyaan was initially rolled out in 272 most vulnerable districts and has now been expanded to all districts across the country. The campaign focuses on mass awareness generation, with special emphasis on higher educational institutions, university campuses, schools, and community-level outreach.
Major Achievements (as on date):
More than 25.93+ crore people sensitized on substance use issues
Over 9.35+ crore youth reached
More than 6.38+ crore women sensitized
Participation of over 16.15+ lakh educational institutions, ensuring wide coverage among children and youth
Strategic Partnerships
To strengthen mass awareness efforts, the Department has signed MoUs with eight prominent spiritual organisations, including the The Art of Living, Brahma Kumaris, Sant Nirankari Mission, ISKCON, Shri Ram Chandra Mission, All World Gayatri Pariwar, Sivananda Yoga Vedanta Dhanwantari Ashram and University of Patanjali.
Digital Outreach
The Abhiyaan maintains active official social media handles on Twitter, Facebook, and Instagram, along with a dedicated NMBA website providing comprehensive information, dashboards, an e-pledge facility, discussion forums, and resources.
Recent Landmark Events
The 5th Anniversary Celebration was held on 13 August 2025 in Delhi in collaboration with the Government of NCT of Delhi, with over 1,000 students participating physically and lakhs joining nationwide.
A Grand National Event was organised on 18 November 2025 at Guru Nanak Dev University, Amritsar, where more than 10,000 people participated physically and over 6.3 crore people joined across the country through 2.10 lakh+ locations.
The upcoming Goa event aims to highlight the progress and achievements of the Abhiyaan, mobilise large-scale community participation, inspire and motivate citizens—especially the youth—to reject substance use, and reinforce the collective resolve towards building a Nasha Mukt Bharat.
The Department of Social Justice and Empowerment and the Government of Goa invite all citizens, particularly the youth, to actively participate in this significant movement towards a drug-free society.
