Special Occasion

Diwali 2025: A Celebration of Light, Triumph, and Togetherness


Diwali, also known as Deepavali, is one of the most cherished and widely celebrated festivals in India and among Indian communities worldwide. In 2025, Diwali falls on October 20, lighting up the skies, homes, and hearts with warmth and joy. The word “Deepavali” means a row of lights, and that’s exactly what this celebration brings—countless flickering diyas illuminating the darkest corners.

Rooted in mythology, Diwali commemorates the return of Lord Ram to Ayodhya after 14 years of exile and his victory over the demon king Ravana. The people of Ayodhya are said to have welcomed him by lighting rows of lamps, a tradition that continues today in homes and temples across the country. For others, it marks the worship of Goddess Lakshmi, the deity of wealth and prosperity, and Lord Ganesha, the remover of obstacles.

The festival spans five days—starting with Dhanteras, followed by Naraka Chaturdashi (Choti Diwali), the main Diwali day, Govardhan Puja, and Bhai Dooj. Each day carries its own customs, from purchasing gold and cleaning homes to cooking festive foods and performing sacred pujas.

Preparations for Diwali often begin weeks in advance. Markets are filled with decorative lights, earthen lamps, sweets, and gifts. Families clean and renovate their homes as a symbolic gesture of inviting prosperity. On Diwali night, homes are lit with oil lamps, candles, fairy lights, and firecrackers. Families gather for Lakshmi Puja, exchanging blessings and sweets, while the sound of celebration echoes into the night.

But Diwali is more than rituals and lights. It is a powerful metaphor for inner awakening—for clearing away negative thoughts, illuminating the mind, and rekindling hope. In a world often marked by division, Diwali reminds us of unity, kindness, and the shared light that connects us all.

As the festival evolves with time, many are now opting for eco-friendly celebrations—using biodegradable diyas, supporting local artisans, and minimizing fireworks to reduce pollution. At its heart, Diwali is about intention. Whether it’s the humble flicker of a single diya or the joy of a grand gathering, every act contributes to a collective brightness.

Diwali 2025 arrives as a moment to pause, reflect, and rejoice. It invites each of us to light not just our surroundings, but also our minds and relationships—with compassion, courage, and love.

Finance

HDFC Bank Unveils Festive Treats 2025 with Over 10,000 Exclusive Offers Nationwide


Written by Intern Queeny George M.H , Team Allycaral

HDFC Bank, India’s leading private sector bank, has launched its highly anticipated Festive Treats 2025 campaign, setting the tone for the country’s bustling festive shopping season. With over 10,000 offers rolled out across a spectrum of banking and financial services including credit cards, personal loans, PayZapp, and EASYEMI, the campaign is designed to deliver value, convenience, and smart spending options to customers across India.

Announcing the campaign, Mr. Parag Rao, Country Head – Payments, Liability Products, Consumer Finance and Marketing, HDFC Bank, said, “As the country begins to wrap itself in festive delights, we bring to our consumers myriad offers that provide tangible value. Festive Treats is our annual property that drives demand and supports consumption patterns of the country by giving our customers opportunities to optimise their savings on festive spends.”

Mr. Ravi Santhanam, Group Head and CMO, Head – Direct to Consumer Products, HDFC Bank, added, “A multi-year franchise, Festive Treats is like a clarion call for the festive season. We bring these curated offers to our customers through our strong physical and digital footprint. By rolling out Festive Treats in phases from Onam through to Diwali with hyperlocal activations, we will ensure that the offers are not only compelling but also deeply relevant to local communities.”

The scale of the campaign is unmatched, with HDFC Bank planning over 37,000 on-ground activations at retail hubs, residential societies, and corporate offices to ensure the offers reach customers where they are. The bank will leverage its vast network of 9,499 branches, 21,251 ATMs, and more than 600,000 merchant and dealer touchpoints across India. The campaign reflects HDFC Bank’s commitment to driving financial accessibility and retail growth during India’s biggest shopping season.

As customers prepare for celebrations, gifts, and home improvements, Festive Treats 2025 arrives as the perfect partner in making those dreams affordable and rewarding.