Tag: digital retail

Business

IKEA Enters Goa Through Online Deliveries

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Business Desk

IKEA, the Swedish home furnishings retailer, announces its entry into Goa through online deliveries starting December 16. Customers can shop from a range of over 6,400 products via the IKEA app, the IKEA.in website, and shop-by-phone assistance. With over 30 per cent of its sales coming from online channels, Goa represents an important step in deepening IKEA India’s digital footprint.

There are already nearly 10,000 IKEA Family members in Goa, and with this launch, the company expects a further boost in sales from the state. The expansion is driven by strong search interest and sustained demand, particularly from Goa’s food, hospitality, and BnB segments. Customers receive their orders within 3 to 7 days, supported by planning, assembly, and installation services, long-term warranties ranging from 5 to 25 years across various furniture categories, and a 365-day return policy.

Commenting on the launch, Bhavana Jaiswal, Country E-commerce Integration Manager at IKEA India, says that life at home in Goa is rooted in community, food, celebration, and a love for easy living. She notes a clear rise in demand over the past year through app downloads, social media enquiries, and B2B interest from cafes, hostels, restaurants, and BnB owners. She adds that IKEA aims to become part of how Goans live, gather, and create memories, offering everything from outdoor furniture and hosting essentials to smart storage and festive collections.

Nationally, IKEA welcomes over 300 million visitors across channels and has a strong base of 2.7 million IKEA Family members. As the brand continues to grow its presence in India, it remains focused on creating a better everyday life for the many, now extending that promise to the vibrant and warm homes of Goa.

Fit & Fabulous

H&M to Launch Fashion and Beauty Collections on Nykaa and Nykaa Fashion This November

Tanisha Cardozo

H&M is set to debut its fashion and beauty collections on India’s leading e-commerce platforms, Nykaa and Nykaa Fashion, this November, marking a major expansion of the Swedish brand’s digital presence in India.

The launch will see H&M’s fashion collections available through Nykaa Fashion, featuring the brand’s upcoming Festive 2025 Collection — a line designed with metallic accents, silky textures, and dramatic silhouettes ideal for the holiday season. Simultaneously, H&M Beauty will make its entry on Nykaa, bringing more than 200 vegan make-up and beauty tools to Indian consumers.

According to Adwaita Nayar, Co-founder and Executive Director of Nykaa, this collaboration “provides millions of consumers enhanced access to world-class style and beauty.” For H&M, the partnership represents a step toward engaging India’s digitally savvy audience. Helena Kuylenstierna, Director of H&M India, highlighted the move as a way to “connect with a nationwide audience through one of India’s most trusted beauty and fashion platforms.”

The collaboration will be showcased through a special Spotlight Stage takeover at Nykaaland 3.0, Nykaa’s flagship beauty and lifestyle festival, scheduled for November 7–9 in New Delhi.

For Nykaa, which currently serves over 45 million consumers, this alliance strengthens its position as a gateway for international fashion and beauty brands in India’s rapidly growing online retail sector. For H&M, it represents an evolution of its omnichannel strategy—offering customers seamless access to its collections both online and offline.

The partnership between H&M and Nykaa underscores the growing intersection between fashion, beauty, and e-commerce, as global brands increasingly seek to connect with India’s vibrant and tech-forward consumer base.