Mumbai, June 19 2025 – Locks & Architectural Solutions, a business of the Godrej Enterprises Group—one of India’s most trusted organisations—today announced the launch of its Service CRM, a unified, pan-India after-sales service platform designed to transform customer support in the rapidly growing smart home segment. Aligned with the brand’s commitment to premiumisation through superior customer experience, the platform spans 80+ divisions, 200+ service centres, and serves over 2 lakh customers across 6,500+ pin codes, marking a major milestone in customer-centric digital innovation.
As connected living becomes the norm, after-sales service has become a critical differentiator in India’s ₹6,000 crore locks industry. The new Service CRM empowers customers, faster turnaround times, one-touch complaint registration, and full integration with both smart and traditional locking solutions, ensuring convenience, responsiveness, and peace of mind at every touchpoint.
Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, Godrej Enterprises Group, said, “At Locks & Architectural Solutions, we believe that our responsibility to the customer begins, not ends, at the point of purchase. The Service CRM is a digital-first initiative designed to simplify and strengthen our service experience, making it more intuitive, efficient, and transparent. This is our commitment to ensuring that every home we secure feels supported, always.”
The Service CRM consolidates physical and digital service infrastructure into one intelligent system, enabling proactive engagement, centralized service history, live updates, and quicker resolutions, particularly for smart lock owners. Whether resolving a digital lock query or assisting with traditional hardware, the platform ensures a uniform standard of excellence across India.
Beyond consumer satisfaction, the Service CRM also lays a strategic foundation for long-term brand growth. Locks & Architectural Solutions closed FY25 with revenues exceeding ₹1,000 crore and is now targeting an ambitious revenue milestone of ₹2,500 crore by FY28. The platform is expected to play a key role in achieving this vision by improving service efficiency, boosting customer retention and reinforcing trust.
As one of India’s most established and trusted names in home safety, this move reaffirms the brand’s leadership in not only pioneering smart lock technology, but also in redefining after-sales excellence in an increasingly digital and demanding consumer environment.
