Tag: Dhanteras 2025

Human Interest

Dhanteras 2025 Sees ₹1 Lakh Crore Sales as Gold & Silver Demand Surges Despite Record Prices

Tanisha Cardozo

Indian consumers went on a festive shopping spree this Dhanteras, with total spending crossing ₹1 lakh crore, led by an overwhelming demand for gold and silver despite all-time high prices. According to data released by the Confederation of All India Traders (CAIT), ₹60,000 crore worth of gold and silver was sold — a 25% rise from last year’s Dhanteras.

Gold prices peaked at ₹1,32,000 per 10 grams, a record-high that slightly corrected in major markets like Delhi and Mumbai ahead of the big day. Despite the surge, the gold buying frenzy continued, although volumes dipped 10–15% compared to last year. However, the overall transaction value rose sharply, driven by strategic buyers focused on investment over weight.

Silver proved to be the star of Dhanteras 2025. With prices skyrocketing by nearly 55% year-on-year to ₹1,80,000 per kilogram, demand didn’t wane — in fact, it shifted. Industry data shows a 35–40% increase in silver coin sales, particularly from Tier 2 and Tier 3 cities, as buyers chose budget-conscious and ceremonial purchases over heavy gold investments. The All India Gem and Jewellery Domestic Council (GJC) described silver’s rise as a “smart, value-focused investment,” especially for gifting and puja purposes.

Pankaj Arora, National President of the All India Jewellers and Goldsmith Federation, noted an “unprecedented rush” across jewellery markets, particularly in Delhi, where gold and silver sales alone crossed ₹10,000 crore.

Beyond bullion, festive shopping remained upbeat across other segments. Utensils accounted for ₹15,000 crore in sales, while electronics and electrical items saw ₹10,000 crore in purchases. Decorative items and religious materials also contributed an additional ₹3,000 crore.

According to GJC Vice Chairman Avinash Gupta, “Average transaction value rose 20–25% despite volume dips. Most encouraging is the surge in silver coin sales in smaller towns — a reflection of value-seeking, resilient consumers.”

Dhanteras 2025 confirmed that Indian consumers remain deeply committed to tradition, and willing to adapt their buying strategy in response to market trends. Even with volatility in bullion prices, sentiment stayed strong — reaffirming gold and silver’s timeless status as both cultural and economic assets.

Special Occasion

Dhanteras 2025: A Celebration of Wealth, Health, and New Beginnings

Tanisha Cardozo

Dhanteras, also known as Dhantrayodashi, marks the beginning of the five-day Diwali festival and is celebrated with deep cultural significance across India. Falling on the thirteenth lunar day of Krishna Paksha in the month of Kartik, this auspicious day sets the tone for joy, gratitude, and prosperity. In 2025, Dhanteras will be observed on October 28.

The word Dhanteras is derived from “Dhan” meaning wealth and “Teras” referring to the thirteenth day. As per Hindu tradition, the day commemorates the appearance of Lord Dhanvantari, the physician of the gods and the deity of Ayurveda, who is said to have emerged from the churning of the ocean (Samudra Manthan) holding a pot of amrit (elixir of immortality). This mythological origin gives Dhanteras a dual significance: it is a celebration not only of material wealth but also of health, well-being, and spiritual balance.

One of the most beloved traditions of Dhanteras is the purchase of precious items—typically gold, silver, and new utensils. It is widely believed that buying these items on this day invites prosperity and good fortune into one’s life. Homes and businesses are cleaned thoroughly and adorned with rangolis, marigold flowers, and earthen lamps (diyas) to welcome Goddess Lakshmi, the bringer of wealth and good luck.

As evening falls, families across the country perform Dhanvantari Puja or Lakshmi Puja, offering sweets, flowers, and lamps while praying for both financial prosperity and good health. In recent years, National Ayurveda Day is also celebrated on Dhanteras in honor of Lord Dhanvantari, recognizing India’s traditional medical systems and promoting holistic well-being.

In the modern era, Dhanteras has evolved beyond its traditional rituals. While many still invest in jewellery and utensils, others are choosing to invest in health insurance, digital gold, electronics, or even wellness experiences. This reflects a shift in how people perceive “wealth”—as something that encompasses financial security, physical health, and mental peace.

At its core, Dhanteras is a reminder to begin the Diwali season with gratitude, intention, and positivity. Whether it’s through lighting your first diya or reflecting quietly on your blessings, the day invites you to realign with the values of abundance—not just in possessions, but in relationships, health, and hope.

As homes across India begin to glow with lights and anticipation, Dhanteras sets the spiritual and emotional foundation for the festive days to come. It’s a celebration of what we have, what we aspire for, and the deep belief that brighter days are always ahead.