Special Occasion

Dhanteras 2025: A Celebration of Wealth, Health, and New Beginnings


Dhanteras, also known as Dhantrayodashi, marks the beginning of the five-day Diwali festival and is celebrated with deep cultural significance across India. Falling on the thirteenth lunar day of Krishna Paksha in the month of Kartik, this auspicious day sets the tone for joy, gratitude, and prosperity. In 2025, Dhanteras will be observed on October 28.

The word Dhanteras is derived from “Dhan” meaning wealth and “Teras” referring to the thirteenth day. As per Hindu tradition, the day commemorates the appearance of Lord Dhanvantari, the physician of the gods and the deity of Ayurveda, who is said to have emerged from the churning of the ocean (Samudra Manthan) holding a pot of amrit (elixir of immortality). This mythological origin gives Dhanteras a dual significance: it is a celebration not only of material wealth but also of health, well-being, and spiritual balance.

One of the most beloved traditions of Dhanteras is the purchase of precious items—typically gold, silver, and new utensils. It is widely believed that buying these items on this day invites prosperity and good fortune into one’s life. Homes and businesses are cleaned thoroughly and adorned with rangolis, marigold flowers, and earthen lamps (diyas) to welcome Goddess Lakshmi, the bringer of wealth and good luck.

As evening falls, families across the country perform Dhanvantari Puja or Lakshmi Puja, offering sweets, flowers, and lamps while praying for both financial prosperity and good health. In recent years, National Ayurveda Day is also celebrated on Dhanteras in honor of Lord Dhanvantari, recognizing India’s traditional medical systems and promoting holistic well-being.

In the modern era, Dhanteras has evolved beyond its traditional rituals. While many still invest in jewellery and utensils, others are choosing to invest in health insurance, digital gold, electronics, or even wellness experiences. This reflects a shift in how people perceive “wealth”—as something that encompasses financial security, physical health, and mental peace.

At its core, Dhanteras is a reminder to begin the Diwali season with gratitude, intention, and positivity. Whether it’s through lighting your first diya or reflecting quietly on your blessings, the day invites you to realign with the values of abundance—not just in possessions, but in relationships, health, and hope.

As homes across India begin to glow with lights and anticipation, Dhanteras sets the spiritual and emotional foundation for the festive days to come. It’s a celebration of what we have, what we aspire for, and the deep belief that brighter days are always ahead.

Business

Croma Launches Festival of Dreams with Up to 35% Off on Electronics


Croma, India’s leading omni-channel electronics retailer from the Tata Group, has kicked off the festive season with the return of its much-anticipated Festival of Dreams campaign. Running until October 23, 2025, the campaign brings customers across India an unbeatable mix of festive offers, flat discounts, and special deals across a wide range of categories both in-store and online.

This season, shoppers can enjoy flat 35% off* on popular categories such as TVs, air conditioners, small home appliances, and audio gear. Smartphones, laptops, refrigerators, and washing machines are also seeing exciting markdowns of up to 30%. In addition to discounts, customers can take advantage of cashback offers up to 20%*, exchange bonuses, and attractive EMI plans — all designed to make upgrading your home or buying gifts for loved ones easier and more joyful.

A spokesperson from Infiniti Retail Ltd shared, “Festive shopping should be simple, joyful, and stress-free. With flat savings across the most-loved categories and special windows around Dussehra, Dhanteras, Diwali and Bhai Dooj, we’ve curated offers that will add an extra element of celebration to every Indian home. Through our Festival of Dreams, it is our endeavour to ensure our customers have a joyful and fulfilling festive celebration with their loved ones.”

Recent GST reforms have led to an additional 10% savings on TVs and air conditioners, giving customers more value during the high-spend festive season. Whether customers choose to shop at one of the 560+ Croma stores across 200+ cities or online via croma.com and Tata Neu, they’ll find a seamless experience with mirrored offers, expert buying support, and convenient order tracking.

Croma’s omni-channel capabilities mean shoppers can research online, reserve products, opt for store pickup, or request doorstep delivery. Whether upgrading your own home or buying thoughtful gifts for loved ones, the Festival of Dreams ensures every celebration is filled with smart savings and joy.

Offers applicable only on select brands, classes & categories and may vary by store and city. T&C Apply.