Business

Cycle Pure Agarbathi Expands in Goa, Celebrating 77 Years of Fragrance, Heritage, and Purpose


Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, marks 77 years of spreading peace and fragrance across the world as it expands its presence in Goa. From its humble beginnings in Mysuru to becoming a global brand present in over 75 countries, Cycle Pure continues to bridge tradition with innovation. The brand recently created history at the International Purple Fest Goa 2025 by unveiling and lighting a 125-feet agarbathi—the longest ever made—symbolizing inclusivity and devotion. With sustainability at its core and a deep connection to India’s cultural heritage, Cycle Pure continues to inspire through fragrance, empowerment, and purpose.