Tag: Croma

TechPulse

Confident, Premium, Health-First: How India Upgraded Its Homes and Tech in 2025

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Croma, India’s trusted omni-channel electronics retailer from the Tata Group, has released its Year-End Consumer Trends 2025, offering a comprehensive look at how Indian consumers upgraded their homes, lifestyles and technology choices over the past year. The findings reflect a decisive shift from price-led purchases to experience-driven, premium and health-conscious buying behaviour across Croma’s nationwide online and offline network.

Smartphones remained central to consumer upgrades, with strong year-on-year growth driven by aspirational trade-ups. One in three smartphones sold fell within the ₹20,000–30,000 premium segment, while nearly one in five devices belonged to the flagship or super-flagship category. Emerging price bands between ₹50,000 and ₹58,000 recorded growth of over 300 percent, highlighting consumers’ growing willingness to invest in advanced technology that blends performance, identity and long-term value. This trend reflects India’s increasingly digital-first mindset, fuelled by content creation, gaming and AI-powered camera experiences.

The computing category also saw a strong premium shift, with laptops recording double-digit growth led by AI-enabled and high-performance devices. Gaming laptops surged by over 25 percent, while ultra-thin non-gaming laptops doubled in sales as consumers sought sleek, portable designs without compromising on power. Bengaluru, Mumbai and Delhi emerged as key hubs driving this AI-first computing wave, signalling concentrated adoption of next-generation technology across India’s major metros.


Home entertainment witnessed a significant scale-up as Indian households embraced cinema-like experiences at home. Bengaluru led demand for 65-inch televisions, while Mumbai emerged as the top market for ultra-large screens of 75 inches and above. Gurugram stood out as the most future-ready city, recording the highest preference for 8K-ready televisions. Complementing this trend, audio entertainment surged, with Delhi NCR leading demand for immersive sound systems, reinforcing its reputation as a hub for social and in-home entertainment.

Cooling solutions remained resilient across regions, with Delhi and Mumbai nearly equal in overall air conditioner demand. A strong sustainability trend emerged as one in four ACs sold nationwide was a 5-star energy-efficient model, while in Delhi, one in three AC purchases fell into this category. Smart ACs accounted for 32 percent of total AC sales, and North India saw rising demand for all-season ACs that function as heaters while consuming significantly less electricity.

Big-ticket home appliances continued their move up the value curve, with front-load washing machines registering strong double-digit growth led by Bengaluru and Pune. In refrigerators, Delhi topped sales for side-by-side door models, followed by Bengaluru, Mumbai, Hyderabad and Ahmedabad, reflecting demand for larger, high-capacity appliances that support evolving lifestyles.

Health-focused appliances saw notable growth throughout 2025. Air fryer sales rose by nearly 38 percent year-on-year, led by Mumbai, signalling a shift toward healthier cooking habits. Air purifiers, once concentrated in Delhi-NCR, gained traction in Mumbai and Bengaluru, driven by heightened awareness of air quality and indoor health. Water purifiers also recorded strong demand, with Bengaluru emerging as the largest market, followed by Mumbai, Pune and Hyderabad, underscoring rising concern around safe drinking water and long-term wellness.

Smart convenience emerged as the fastest-growing trend, with sales of automated and robotic appliances nearly doubling during the year. Bengaluru led the adoption of robotic solutions, positioning itself as India’s emerging robotics capital.

Commenting on the trends, a spokesperson at Infiniti Retail Ltd. noted that Indian consumers are increasingly confident, informed and willing to invest in technology that delivers everyday value, efficiency and improved quality of life. From smartphones and screens to kitchens and cooling, 2025 marked a clear transition toward premium, smart and health-first living across Indian homes.

TechPulse

Air Purifier Demand at Croma Soars 30% in 2025, Driven Strongly by Delhi NCR

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Croma has recorded a significant shift in consumer behaviour in 2025, with air purifier demand rising by 30 percent year-on-year across its online and offline channels. The company’s latest analysis reveals that Delhi NCR continues to dominate the category, accounting for an overwhelming 72 percent of all air purifiers sold, reflecting the region’s ongoing struggle with poor air quality and its heightened sensitivity toward pollution-related health concerns. Maharashtra followed with 12 percent and Karnataka with 4 percent, showing that other states too are witnessing an increase in awareness and adoption.

Consumers across India are choosing purifiers equipped with HEPA filters, widely recognised for their ability to eliminate airborne particles including dust, pollen and mould. A growing segment of buyers is also opting for advanced models featuring multi-layer protection combining pre-filters, activated carbon filters and UVC LED technology to ensure a more comprehensive defence against pollutants and odours. According to Croma, air purifiers have evolved from niche seasonal products to essential year-round appliances as customers increasingly prioritise clean indoor air, particularly in pollution-prone cities.

Design preferences also play an important role in purchase decisions. White continues to be the most preferred colour among customers, accounting for 77 percent of all units sold, followed by black at 19 percent and metallic shades at 4 percent. The preference for minimalist colours suggests that buyers want devices that blend seamlessly with modern home interiors. In terms of pricing, the ₹5,000 to ₹15,000 segment emerged as the highest-selling category with 49 percent of overall sales. The super-premium range contributed 36 percent, signalling that more customers are ready to invest in devices with better room coverage, enhanced filtration performance and smart features. Philips and Dyson together commanded an impressive 84 percent share of air purifier sales at Croma in 2025, reinforcing their strong leadership in the category.

Croma also reported that it witnessed its highest-ever weekly sales of air purifiers within a single week, which alone accounted for 27 percent of its annual category sales. This surge aligns with spikes in pollution alerts, changing weather patterns and heightened public attention on air quality. Approximately 12 percent of customers further opted for Croma’s ZipCare plans, ensuring long-term protection and service support for their devices. Through constant analysis of customer behaviour and external conditions, Croma continues to position itself as a trusted advisor, helping customers choose the right air purifier based on their space, budget and health needs while offering the latest advancements in design and technology.

Business

Croma Launches Festival of Dreams with Up to 35% Off on Electronics

Tanisha Cardozo

Croma, India’s leading omni-channel electronics retailer from the Tata Group, has kicked off the festive season with the return of its much-anticipated Festival of Dreams campaign. Running until October 23, 2025, the campaign brings customers across India an unbeatable mix of festive offers, flat discounts, and special deals across a wide range of categories both in-store and online.

This season, shoppers can enjoy flat 35% off* on popular categories such as TVs, air conditioners, small home appliances, and audio gear. Smartphones, laptops, refrigerators, and washing machines are also seeing exciting markdowns of up to 30%. In addition to discounts, customers can take advantage of cashback offers up to 20%*, exchange bonuses, and attractive EMI plans — all designed to make upgrading your home or buying gifts for loved ones easier and more joyful.

A spokesperson from Infiniti Retail Ltd shared, “Festive shopping should be simple, joyful, and stress-free. With flat savings across the most-loved categories and special windows around Dussehra, Dhanteras, Diwali and Bhai Dooj, we’ve curated offers that will add an extra element of celebration to every Indian home. Through our Festival of Dreams, it is our endeavour to ensure our customers have a joyful and fulfilling festive celebration with their loved ones.”

Recent GST reforms have led to an additional 10% savings on TVs and air conditioners, giving customers more value during the high-spend festive season. Whether customers choose to shop at one of the 560+ Croma stores across 200+ cities or online via croma.com and Tata Neu, they’ll find a seamless experience with mirrored offers, expert buying support, and convenient order tracking.

Croma’s omni-channel capabilities mean shoppers can research online, reserve products, opt for store pickup, or request doorstep delivery. Whether upgrading your own home or buying thoughtful gifts for loved ones, the Festival of Dreams ensures every celebration is filled with smart savings and joy.

Offers applicable only on select brands, classes & categories and may vary by store and city. T&C Apply.

TechPulse

Croma Announces Exciting Offers on iPhone 17 Across Stores, TRiBE, Croma.com, and Tata Neu

Tanisha Cardozo

Croma, India’s leading omni-channel electronics retailer under the Tata Group, has announced an exciting line-up of offers on the new iPhone 17 range, available across its extensive network of over 560 stores, TRiBE by Croma outlets, online at Croma.com, and on the Tata Neu app. The special launch campaign runs from 19 to 27 September with extended offers through 26 October and select benefits continuing thereafter, delivering exceptional value to customers nationwide.

Customers looking to upgrade to the iPhone 17 can explore the entire Apple portfolio at Croma’s dedicated Apple-authorised reseller, TRiBE by Croma, which offers a premium shopping experience with trained specialists to assist with product selection and setup. The campaign features an exchange bonus of up to ₹12,000, allowing customers to trade in their existing devices for greater savings. Additionally, purchases made with the Tata Neu HDFC Card can earn up to 10% NeuCoins, further enhancing the rewards.

No-cost EMI options are available on eligible iPhone 17 models across all channels, making it easier for customers to own the latest Apple technology without upfront financial strain. As a special highlight during the launch sale window, customers can also avail up to 20% discount on select Apple accessories, perfect for complementing their new iPhone with cases, chargers, and audio devices.

A spokesperson from Infiniti Retail Ltd., which operates Croma, emphasized that the brand strives to provide customers with a dependable and valuable iPhone buying experience every year. With transparent finance options, expert guidance, and assured accessories, Croma simplifies the upgrade journey across all its channels, allowing customers to choose the iPhone that suits them best while unlocking meaningful savings and rewards.

This campaign underscores Croma’s commitment to delivering a seamless and omnichannel shopping experience, integrating its physical stores, e-commerce platform, and the Tata Neu ecosystem to serve customers across over 206 cities. As one of India’s foremost consumer electronics retailers, Croma continues to expand its footprint, especially in suburban and tier-2 and tier-3 cities, offering world-class ambience and services both online and offline.

Customers are encouraged to visit Croma stores, TRiBE outlets, Croma.com, or the Tata Neu app for the latest details, terms, and conditions. Offers are time-bound and subject to eligibility, product availability, and device valuation. NeuCoin issuance and redemption follow Tata Neu’s program rules, and finance offers including no-cost EMI depend on bank terms and conditions.

TechPulse

Croma’s ‘Back to Campus’ Sale Brings Top Tech Deals for Students Across India

allycaralgoa

National, July 5, 2025: As the new academic season approaches, Croma, India’s leading omni-channel electronics retailer from the Tata Group, has announced the launch of its ‘Back to Campus’ sale—designed to empower students, educators, and tech enthusiasts with the best-in-class deals across laptops, tablets, and accessories.

At the heart of this campaign lies a mission to make advanced technology accessible at student-friendly prices, with exclusive EMI offers, cashback, and curated bundles tailored to various regions and academic needs.

🎒 Featured Offers:

  • MacBook Air M2: Starting at ₹46,390* with exchange bonus & up to ₹10,000 cashback
  • Samsung Galaxy Tab S9 5G: Just ₹3,849/month—perfect for multitasking and learning on the go
  • AI-Powered Windows Laptops: Starting ₹55,990*, bundled with Microsoft Office worth ₹6,899, 0% EMI for up to 24 months, and cashback of up to ₹10,000
  • Ryzen 3 Laptops: Starting ₹28,990* with wireless mouse + antivirus included

📍 Regional Highlights:

  • Metro Cities: AI-PCs at ₹54,990*, bundled with keyboard-mouse combo, antivirus & Noise Victor Watch
  • Mumbai, Pune, Bangalore: Ryzen 5 laptops at ₹39,990*, with wireless mouse and cashback
  • Delhi NCR, Tamil Nadu, Gujarat (Region 2), Hyderabad Metro: Intel i5 laptops from ₹47,990*
  • Tier 2 & 3 Cities Nationwide: Gaming laptops from ₹52,990* with gaming accessories & security suite
  • Gujarat (Region 1): Ryzen 5 laptops at ₹39,990*, with exchange + student add-ons

This extensive campaign ensures that whether you’re a coder, designer, student journalist, or aspiring gamer, there’s something tailored for your path. With over 560 stores in 200+ cities, Croma’s presence guarantees access to high-value bundles—even in remote regions.

💡 Tech for Every Learner

The Back to Campus sale isn’t just about price drops. It’s an initiative to equip India’s next generation with the tools to succeed—be it digital classrooms, AI labs, or creative studios. The offers are also available online via www.croma.com and on the Tata Neu app, delivering a seamless, omnichannel shopping experience.

“With education evolving rapidly, Croma’s focus is to provide students with reliable tech that fuels learning, collaboration, and creativity,” said a Croma spokesperson.

🔖 About Croma:

Croma, a brand by Infiniti Retail Ltd., is a trusted name in consumer electronics with 560+ stores and a deep presence across metros and tier 2/3 cities. As part of the Tata ecosystem, Croma continues to bridge technology and accessibility for millions of Indians.