Every frame holds a feeling, and every story preserves a moment in time. Cinema is not just entertainment—it is emotion, imagination, and memory woven together through light, sound, and storytelling. This year, the International Film Festival of India (IFFI) invites you to reflect on your connection with the art of cinema.
What does cinema mean to you? Is it the thrill of the first frame, the silence after the credits roll, or the way stories stay with us long after we’ve left the theatre? Whether you are a filmmaker, cinephile, or simply someone who loves the power of a good story, this is your chance to share your voice.
Send in your short video by 31st October 2025 and be part of IFFI 56, where storytellers, dreamers, and creators from around the world gather to celebrate the essence of film. Your submission could be featured on one of the most prestigious stages in global cinema.
Join the movement. Capture your emotion. Tell your story. Because in the end, cinema belongs to everyone who dares to feel.
Every year, on September 24, cinephiles and culture enthusiasts unite across the globe to recognize World Bollywood Day — an occasion to honour an industry that has become a cultural phenomenon. Bollywood is more than just films; it is a vibrant confluence of music, dance, emotion, and storytelling that transcends linguistic and national boundaries.
Bollywood’s roots trace back to early silent films in India, and then, in 1913, “Raja Harishchandra” — directed by Dadasaheb Phalke — is often marked as India’s first full-length feature film, paving the path for what would become a sprawling cinematic ecosystem. Over time, the city of Bombay (now Mumbai) became the pulsating heart of Hindi cinema; the portmanteau “Bollywood” — combining “Bombay” and “Hollywood” — reflected the industry’s ambition and growing influence.
What makes Bollywood uniquely magical is its formula: melodrama and realism, romance and conflict, spectacle and subtlety, all woven with music and dance. Song sequences often punctuate emotional shifts, characters’ inner turmoil expressed through melody, and grand dance routines capturing celebrations and heartbreak alike. Over the decades, Bollywood has experimented — from the social realism of the 1950s and 60s to the masala (mix) films of the 1970s–80s, and more recently, to nuanced cinema addressing complex themes around identity, inequality, gender, and modern life.
Bollywood’s appeal is not confined to India. Its influence has permeated global culture: film festivals screen its productions, international stars collaborate with Bollywood, and dance studios worldwide teach Bollywood choreography. In many countries with Indian diaspora, Bollywood soundtracks and dialogues echo in everyday life. It is estimated that Bollywood produces over 1,000 films annually, and its audience spans into the billions globally. Beyond entertainment, Bollywood has shaped fashion, language (catchphrases, style), tourism (movie‑locations become destinations), and discourse on social issues. It has been a mirror and a catalyst.
World Bollywood Day, though not yet an officially instituted holiday everywhere, has gained recognition as a day of celebration and reflection. On this day, fans host screenings, dance workshops, film quizzes, and musical tributes. In India, in past years, multiplexes have offered special ticket rates—such as ₹75 tickets—to encourage people to revisit cinematic joy. Observers of the day also discuss how Bollywood must evolve: embracing diversity, challenging stereotypes, balancing commercial and meaningful cinema, and harnessing streaming platforms’ potential.
As we celebrate World Bollywood Day this September 24, we pause to appreciate the artists behind the magic — actors, directors, musicians, choreographers, writers, technicians — whose collaborative craft brings dreams to life on screen. Bollywood has endured challenges: piracy, shifting audience tastes, commercialization, and the need for fresh narratives. Yet it has continually reinvented itself, finding new voices and formats, while holding onto the emotional core that binds audiences.
Bollywood is not just part of Indian cinema; it is a shared cultural thread connecting millions. Its songs evoke memory, its dialogues become shared quotes, its stories inspire across generations. On World Bollywood Day, we celebrate that connection — the music, the stories, the emotion, the dreams that film projects into life. May the songs keep playing, the dancers keep moving, and the stories keep uniting hearts across the world.
