Tag: Axis Bank

Finance

Axis Bank Launches India’s First Gold-Backed Credit Line on UPI via Freecharge

Tanisha Cardozo

Axis Bank, one of India’s largest private sector banks, has announced a groundbreaking new offering in collaboration with Freecharge: India’s first gold-backed credit line on the Unified Payments Interface (UPI). This pioneering product is set to redefine how secured credit is accessed in India, particularly for micro, small and medium enterprises (MSMEs), self-employed professionals, and merchants operating across urban and rural markets.

The offering enables users to avail instant credit against their gold holdings, transforming an age-old asset into a dynamic financial tool for modern digital use. The standout feature of the product is its integration with UPI, making both transactions and repayments simple, fast, and accessible from any UPI-enabled app, including Freecharge. Customers only pay interest on the utilized credit amount, ensuring a cost-effective way to manage cash flow, address urgent liquidity needs, or fuel business growth.

Existing Axis Bank customers with gold loan eligibility can avail this credit line through a completely digital journey, removing the need for physical branch visits after onboarding. The product is designed for seamless digital interaction—users can borrow and repay in real-time through UPI, with clear visibility into their credit line usage.

Speaking at the launch, Munish Sharda, Executive Director at Axis Bank, highlighted the innovation, stating that combining the trust of gold with the flexibility of UPI positions this product as a landmark in digital lending. It underlines Axis Bank’s commitment to expanding financial inclusion and pioneering secure credit solutions in the digital age.

This launch also aligns with the National Payments Corporation of India (NPCI)’s recent guidelines permitting credit lines on UPI, opening up new avenues for banks and fintech players to collaborate and deliver accessible credit. Sohini Rajola, Executive Director – Growth at NPCI, noted that the infrastructure now in place allows financial institutions to build simplified and secure digital credit products that are scalable across India.

With Axis Bank’s expertise in credit and its vast branch network, coupled with Freecharge’s fintech innovation and digital-first approach, this new offering brings together the best of traditional finance and modern technology. It provides an innovative, trusted, and user-friendly credit solution, significantly raising the standard for digital lending in the country.

This marks a significant step forward in India’s journey toward inclusive, technology-driven financial services, and opens new possibilities for individuals and businesses to unlock the value of their assets instantly, anytime, anywhere.

Finance

Axis Bank Launches ‘Dil Se Open Celebrations 2025’ with Exciting Season-Long Festive Offers

Tanisha Cardozo

Axis Bank, one of India’s leading private sector banks, has officially launched its flagship festive campaign, Dil Se Open Celebrations 2025. This nationwide, season-long initiative is designed to deliver maximum value, exclusive deals, and seamless joy to millions of customers across the country as they celebrate India’s rich and diverse festive season.

Starting from September 2025, and continuing throughout key Indian festivals including Navratri, Diwali, Christmas, and beyond, the campaign emphasizes Axis Bank’s customer-first philosophy. The campaign carries the theme “Sirf ek festival nahi, poore festive season chalega,” positioning Axis Bank as a trusted celebration partner—not just for a day, but through the entire season.

Customers can enjoy a variety of special offers across categories like shopping, electronics, travel, dining, and lifestyle, all through Axis Bank Credit Cards and select banking products. These include exciting EMI options on high-ticket purchases, cashback rewards, discounts, and exclusive partner collaborations with leading national and global brands.

In the shopping and e-commerce category, Axis Bank has partnered with Amazon, Flipkart, Haier, LG, Samsung, Sony, OnePlus, Motorola, Xiaomi, Blinkit, Bigbasket, and Instamart. The fashion and lifestyle segment features brands such as Jack&Jones, Vero Moda, ONLY, Selected, Shoppers Stop, Tira, and luxury names under Reliance Brands including Coach, Michael Kors, Mothercare, and Hamleys. In the travel segment, offers extend to Cathay Pacific, Cleartrip, ITC Hotels, ixigo, MakeMyTrip, and SriLankan Airlines.

Alongside credit card benefits, the campaign includes competitive offers on loans and liabilities. Home loans start at an attractive rate of 7.40% until September end, and personal loans are available from 9.99% with low processing fees. Special rates are being offered on two-wheeler EV loans, superbike loans, commercial vehicle and construction equipment loans, and car loans—with added benefits such as fee waivers and extended tenures. Locker registration charges are also waived for new bookings during the campaign period from 22nd September to 31st October 2025.

Arnika Dixit, President & Head – Cards, Payments and Wealth Management at Axis Bank, emphasized that this initiative reflects the bank’s goal to offer meaningful and rewarding customer experiences. She highlighted the bank’s focus on combining innovation with value through exclusive partnerships and offers.

Echoing this, Anoop Manohar, Chief Marketing Officer of Axis Bank, explained that the campaign was designed to mirror the cultural and emotional depth of India’s festive season. “This initiative goes beyond banking benefits; it is about being present in our customers’ lives during the most cherished time of the year,” he said.

With Dil Se Open Celebrations 2025, Axis Bank positions itself not just as a financial institution but as a holistic celebration partner for Indian households. The campaign aims to set new benchmarks in festive marketing and deepen customer trust through emotional connection and practical rewards.

Finance

Axis Bank Launches ‘Pink Capital’ to Spotlight Queer Financial Ecosystem

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Written by Intern Queeny George M.H , Team Allycaral

Axis Bank, one of India’s largest private sector banks, has launched ‘Pink Capital: The Spectrum of Queer Money’, a qualitative and insightful report exploring the financial lives of India’s LGBTQIA+ community. With this move, the bank signals a bold and necessary step towards understanding and addressing the specific financial needs of a community that has long remained underserved and overlooked in traditional banking models.

The report offers a deep dive into the lived experiences of queer individuals when it comes to money—how they earn, save, invest, and plan for the future. A key insight that emerged is that while symbolic gestures and inclusive branding are welcomed, they are not enough. What truly builds loyalty and trust among queer consumers is everyday inclusion: joint accounts, access to pensions and loans, inclusive healthcare benefits, and respectful customer service that recognizes and affirms their identities.

The financial goals and needs across age groups also vary sharply. Younger individuals emphasized the importance of educational loans, queer-focused savings accounts, and financial literacy programs. In contrast, the older cohort spoke about the urgency of creating community housing models and retirement homes that are queer-affirming, safe, and supportive. This gap underscores the need for tailored financial products that span different life stages.

Axis Bank’s Executive Director, Munish Sharda, highlighted the growing trust of the queer community in the bank, sharing that Axis has already serviced thousands of accounts opened under the gender-neutral honorific ‘Mx’ and by transgender individuals. Rajkamal Vempati, Group Executive and Head of Human Resources, emphasized the larger vision: “By making Pink Capital visible, we are not just doing the right thing, we are building the future of inclusive finance in India.”

The report was launched as part of Sparsh Week, Axis Bank’s flagship celebration that honours customer experience, inclusion, and culture. The initiative reinforces Axis Bank’s broader commitment to a more inclusive and equitable financial ecosystem — one that recognizes, respects, and responds to the spectrum of queer money in India.

Finance

Axis Bank Launches Sparsh Week 2025: ‘Raising the Bar’ Nationwide

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National, Sept 1, 2025: Axis Bank, one of India’s largest private sector banks, has announced the launch of Sparsh Week 2025 (Sept 1–5), a landmark initiative uniting more than 1 lakh employees across 5,868 branches nationwide.

With the theme “Raise the Bar,” this year’s edition emphasizes customer obsession, leadership visibility, and employee engagement at an unprecedented scale. Senior leaders including Amitabh Chaudhry (MD & CEO), Munish Sharda (ED), Subrat Mohanty (ED), and Neeraj Gambhir (ED) will personally visit 40 cities to interact with customers and mentor teams.

“Sparsh is not just a celebration but a reminder of the culture we are shaping – where empathy, innovation, and service excellence define every interaction,” said Amitabh Chaudhry.

Customer Engagement Highlights

  • 🎯 Exclusive Home Loan offers from 7.6%*
  • 💼 Special benefits across Gold Loans, MSME loans, Current Accounts & Health Insurance
  • 🎙️ Let’s Listen Sessions across 5,800+ branches for direct feedback
  • 🚗 Auto test drives & loan offers in select cities
  • 🤝 Felicitation of wholesale clients & corporate partners
  • 🌍 Outreach through Samaroh to foster new relationships

Thematic Customer Days

  • Students: Piggy to Prodigy Day with learning sessions & Bank tours
  • Women: Nari Shakti Diwas with panel discussions & ARISE awareness programs
  • Seniors: Silver Lining – digital banking & fraud prevention workshops
  • Startups & MSMEs: Startup Sangam & networking events
  • Farmers: Krishi Diwas with agri-advisory, soil-testing & Apna Gaon Melas
  • NRIs: Homecoming meets in UAE, Singapore & US
  • LGBTQ+: Pink Economy events celebrating inclusivity

Impact & Scale

From 55,000 customers in 2024, Axis Bank now targets 1.5 lakh+ customers for Sparsh Week 2025 – nearly triple last year’s outreach.

With its four core mantras — Own the Brand, Own the Customer, Act with Speed, Zero Pendency — Sparsh Week continues to strengthen Axis Bank’s position as a customer-first institution in India’s financial ecosystem.

📖 For more details and updates, visit allycaral.com

Finance

Axis Trustee Unveils “AVA” – India’s First AI-Powered Chatbot for Trustee Services

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Mumbai, July 23, 2025 – In a groundbreaking move, Axis Trustee Services Ltd., a wholly-owned subsidiary of Axis Bank, has launched AVA (Axis Trustee Virtual Assistant) — the first AI-powered chatbot in India’s trustee services space.

This innovation marks a significant leap in Axis Trustee’s journey toward digital empowerment and seamless customer experience. AVA will provide real-time support, service request management, and instant responses to process and transaction-related queries—redefining how clients interact with fiduciary service providers.

AVA is built on three powerful pillars:

  • 24/7 Client Support on products and services
  • Streamlined Service Requests with trackable resolutions
  • Expert Guidance on complex compliance, transactions & documentation

“AVA reflects our promise to be a responsive, technology-driven trustee partner,” said Mr. Rahul Choudhary, MD & CEO, Axis Trustee Services. “It’s more than a chatbot—it’s our commitment to trust, innovation, and customer-first service.”

Axis Trustee has long been a pioneer in the trustee sector, investing in digital documentation, workflow automation, and now artificial intelligence. The addition of AVA reinforces the company’s mission to offer transparent, efficient, and future-ready trustee solutions.