Axis Bank, in collaboration with Freecharge, has introduced India’s first gold-backed credit line on the UPI platform. This innovative offering enables MSMEs, merchants, and self-employed individuals to access instant overdraft facilities against gold, with seamless repayments via UPI and a 100% digital journey.
Axis Bank has launched ‘Dil Se Open Celebrations 2025’, a pan-India festive campaign offering exclusive credit card deals, cashback, EMI offers, and special loan rates across shopping, travel, and lifestyle categories, running from September through the festive season.
The Axis Bank, one of the largest private sector banks in India, today announced the launch of ‘Pink Capital: The Spectrum of Queer Money’, a qualitative report that explores the financial lives of India’s LGBTQIA+ community. In terms of financial security and future stability, two extremes emerged as focal points. It was unveiled during Sparsh Week, Axis Bank’s flagship celebration of culture and customers.
Axis Bank has launched Sparsh Week 2025 from September 1–5, uniting over 1 lakh employees across 5,868 branches to celebrate customer relationships under the theme “Raise the Bar.” With senior leadership actively engaging across 40 cities, the initiative will focus on redefining customer experience, personalized offers, thematic days for diverse customer groups, and community outreach.
Axis Trustee Services Ltd. has unveiled AVA (Axis Trustee Virtual Assistant), the first AI chatbot in India’s trustee services industry, offering real-time support, seamless service requests, and smarter client engagement—pioneering a bold new digital era for fiduciary services.
