Tag: auto industry

Automobiles

India Goes Electric: Maruti Suzuki Unveils One India, One EV Charging Platform

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Maruti Suzuki has officially entered the electric mobility landscape with a comprehensive, nationwide EV ecosystem designed to make charging seamless, accessible, and reliable for customers across India. With the launch of the One India, One EV Charging platform, the company introduces an end-to-end digital solution that integrates home charging, public charging, and a unified payment experience. As part of this transformation, Maruti Suzuki has collaborated with 13 leading Charge Point Operators and aggregators to create a consolidated national network, ensuring a frictionless user experience across all partner-operated charging stations. The company has already established more than 2,000 exclusive Maruti Suzuki charging points across its extensive sales and service network spread over 1,100 cities, making EV ownership more convenient than ever before.

Aligned with Suzuki’s global sustainability vision, Maruti Suzuki aims to enable a nationwide network of over 1,00,000 public charging points by 2030 in partnership with its dealers and CPOs. To demonstrate the strength and readiness of this ecosystem, four e VITARA Born EVs embarked on a unique pan-India ‘e drive,’ starting from Gurugram and travelling to Srinagar in the North, Kanyakumari in the South, Dibrugarh in the East, and Bhuj in the West. This symbolic journey reflects the brand’s commitment to building consumer confidence through real-world proof of charging accessibility and range reliability. The e VITARA itself has undergone rigorous testing over more than one crore kilometres in conditions ranging from scorching 60°C heat to freezing –30°C cold, consistently delivering a range of 543 kilometres.

Maruti Suzuki’s nationwide showroom network and over 1,500 service workshops have been upgraded to be EV-ready, supported by a trained workforce of 1.5 lakh professionals equipped to deliver top-notch EV ownership experiences. The company has also launched the ‘e for me’ app, enabling customers and prospective buyers to locate charging stations across the national network with ease. By bringing together advanced product development, widespread charging access, and digital integration, Maruti Suzuki is poised to redefine EV ownership in India and strengthen the country’s journey toward a sustainable mobility future.

Automobiles

Maruti Suzuki Hits Decade-High Festive Demand, Ramps Up Production with Sunday & Holiday Shifts

Tanisha Cardozo

In an unprecedented surge in demand during the festive season, Maruti Suzuki has announced that its supply chain and production teams will now work on Sundays and public holidays to meet delivery expectations. According to Partho Banerjee, Senior Executive Officer, Marketing and Sales at Maruti Suzuki, the company recorded its best Navratri sales in a decade, delivering an astonishing 1.65 lakh vehicles in the first eight days alone.

The strong performance is attributed to a recent Goods and Services Tax (GST) reform, which reduced tax rates on petrol, hybrid, LPG, and CNG vehicles from 28% to 18%, making cars more affordable. The resulting increase in customer sentiment has not only pushed sales but also created a logistical challenge, with over 3.5 lakh bookings reported in the last month and 2.5 lakh units still awaiting delivery.

Banerjee emphasized that while the logistics cycle had begun on September 22, it would take time to stabilize. However, he assured that Maruti Suzuki is fully committed to delivering vehicles to customers by the end of October.

Despite a 6% decline in domestic sales in September, the company saw a 2.7% year-on-year increase in total sales thanks to a massive 52% rise in exports, totaling over 42,000 units. With production ramping up, Maruti Suzuki is aiming to touch the 2 lakh festive delivery mark soon — a significant milestone driven by government policy, market readiness, and evolving customer demand.

This festive season marks a major turning point not only for Maruti Suzuki but for the entire Indian automotive sector, signaling a return to robust growth and renewed consumer confidence.