As we delve into the world of fashion, we often come across stories of passion, dedication, and perseverance. One such story is that of Shravya Pai, the founder of Ātmansneh by Shravya Pai, a fashion brand that embodies the principles of simplicity, creativity, and self-love.
Shravya’s love affair with fashion began at a tender age. Growing up, she would often experiment with her mother’s dupatta, draping it into various outfits and creating her own unique designs. This innate passion for fashion was evident in her early years, and it only grew stronger with time.
However, life had other plans for Shravya. Her parents, like many others, encouraged her to pursue a more traditional career path. Shravya went on to complete her BCA and PGDM in Human Resources & Finance, landing a job in the corporate world. Though she excelled in her role, her heart remained in fashion.
The year 2024 marked a significant turning point in Shravya’s life. She finally decided to take the leap and pursue her passion for fashion. With the support of her family, Shravya launched Ātmansneh by Shravya Pai, a fashion brand that would go on to embody her values and aesthetic.
The Brand’s Philosophy
Ātmansneh by Shravya Pai is more than just a fashion brand – it’s a reflection of Shravya’s personal philosophy. The brand’s name, Ātmansneh, is derived from two Sanskrit words: “ātmā” meaning soul or true self, and “sneh” meaning love. This name encapsulates the brand’s core values: self-love, simplicity, and creativity.
Shravya’s commitment to sustainability is evident in every aspect of her brand. From sourcing fabrics from Indian artisans to upcycling old outfits, Ātmansneh by Shravya Pai is dedicated to reducing its environmental footprint. The brand’s focus on sustainable fashion practices is a testament to Shravya’s vision for a more responsible and eco-friendly fashion industry.
Ātmansneh by Shravya Pai is proud to be a Made in India brand. Shravya’s love for Indian culture and heritage is reflected in every outfit, with intricate designs and patterns that pay homage to the country’s rich textile tradition.
Shravya’s brand is not just about fashion; it’s also about empowering women. Ātmansneh by Shravya Pai provides employment opportunities to talented women artisans, giving them a platform to showcase their skills and creativity.
As Ātmansneh by Shravya Pai completes its first year, Shravya is looking forward to expanding her brand’s reach and offerings. With plans to complete her Fashion Designer Certification and continue to provide employment opportunities to women artisans, Shravya is poised to make a lasting impact on the fashion industry.
Shravya Pai’s journey is a testament to the power of passion and perseverance. From her early days of experimenting with fashion to launching her own brand, Shravya’s story is an inspiration to anyone who has ever dreamed of pursuing their passion. As Ātmansneh by Shravya Pai continues to grow and evolve, one thing is certain – Shravya’s love for fashion and her commitment to sustainability will remain at the forefront of her brand.
