Fit & Fabulous

Designer Kate Barton Teams Up with IBM and Fiducia AI for Immersive NYFW Presentation


Designer Kate Barton is blending fashion and artificial intelligence at New York Fashion Week, partnering with Fiducia AI and IBM to launch a multilingual AI agent powered by IBM watsonx. The activation allows guests to identify collection pieces and experience photorealistic virtual try-ons โ€” marking a bold step toward immersive, tech-driven fashion storytelling.

Fit & Fabulous

British Fashion Model Agents Association Petitions UK Government to Protect Models from AI Misuse


The British Fashion Model Agents Association and The Milk Collective have launched a petition, signed by over 2,000 supporters, urging the UK government to protect models from the unauthorised use of their likeness in AI-generated content. As AI technologies grow more advanced, concerns are mounting over models being replaced by digital replicas, with little regulation around consent and image rights.