Category: Fit & Fabulous

Fit & Fabulous

House of Rare and Zepto Partner to Deliver Premium Fashion in 10 Minutes

Tanisha Cardozo

The House of Rare has launched a strategic partnership with Zepto to bring premium fashion to customers’ doorsteps in just 10 minutes, signaling a major shift in how style-savvy shoppers can access occasion-ready outfits. Initially rolling out in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, this collaboration begins with a curated collection of Rare Rabbit menswear staples — including shirts, polos, and tees that suit immediate wardrobe decisions.

This move responds to a growing demand from urban millennials and Gen Z consumers for on-demand fashion that matches their fast-paced, plan-on-the-fly lifestyles. Whether it’s dressing up for a sudden dinner plan or refreshing an outfit before a trip, this partnership provides immediate access to style — redefining convenience in the fashion space.

Over time, the collection will expand to include other verticals under The House of Rare, including Rareism (womenswear), Rare Ones (boys’ wear for ages 4 to 14), and Rare’Z (footwear and streetwear). This staggered rollout will allow the brand to test product mixes, customer preferences, and order flows through the Zepto app, optimizing for a seamless quick commerce experience.

Pulkit Verma, Chief Business Officer, Digital at The House of Rare, emphasized that this move isn’t just about speed, but relevance. “Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us,” he said.

Fashion in Q-commerce is quickly gaining traction. A Redseer report noted that the sector is set to grow from $2.8 billion in 2023 to over $10 billion by 2026. Fashion, traditionally considered slower-moving than essentials, is emerging as a promising vertical due to the increasing demand for instant gratification, particularly in impulse or occasion-based apparel.

From Zepto’s perspective, this partnership is part of a larger strategy to expand its lifestyle and premium offerings. “By partnering with The House of Rare, we are giving users instant access to premium fashion, making it possible to refresh their wardrobes in minutes,” said Devendra Meel, Chief Business Officer, Zepto.

The partnership does more than deliver fashion — it also provides invaluable data on user behavior, preferences, and local demand patterns. These insights can inform merchandising decisions, helping The House of Rare plan store and e-commerce inventories more effectively. Accessories will soon follow the apparel rollout, boosting attach rates and order value as the core journey stabilizes.

With over 170 retail stores and a growing e-commerce footprint, The House of Rare sees Zepto as a complementary channel that supports its omnichannel ambitions. This move blends immediacy, curated fashion, and hyperlocal insight, reshaping how — and how fast — style reaches the modern Indian consumer.

Fit & Fabulous

Alia Bhatt and BTS’ Jin Steal the Show at Milan Fashion Week 2025 in Stunning Gucci Looks

Tanisha Cardozo

The Gucci Spring Summer 2026 showcase at Milan Fashion Week 2025 became an unforgettable event, not only for its spectacular fashion but for the unexpected crossover between Bollywood and K-Pop that fans around the world had been dreaming of. Alia Bhatt and BTS’ Jin graced the venue, instantly becoming the most talked-about attendees of the evening.

Alia Bhatt arrived exuding bold glamour, effortlessly commanding attention with her striking Gucci ensemble. She wore a golden slip dress that shimmered under the lights, perfectly contrasted by a luxurious oversized black fur coat draped elegantly over her shoulders. This combination brought together sensuality and power in one statement look. Alia added a modern gothic edge with sheer Gucci logo tights and carried a sleek black Gucci handbag with metallic hardware that complemented her dark aesthetic beautifully. Her accessories were bold yet refined—statement gold earrings and multiple rings completed the look, while her bronzed makeup featuring smoky eyes and nude lips enhanced her natural radiance. Her straight, middle-parted hair framed her face impeccably, making her red carpet appearance a defining moment of the night.

On the other side of the spotlight stood Jin from BTS, marking one of his most stylish appearances since returning from military service. His look was effortlessly chic yet packed with personality, as he sported a crisp white shirt left partly unbuttoned to reveal just the right amount of understated sensuality. The shirt was paired with black tailored trousers, creating a classic and sleek silhouette that highlighted his poised confidence. Jin’s wet-look hairstyle added a fresh and edgy vibe that perfectly suited the high-fashion environment. Carrying a black Gucci bag, his minimalistic accessory choices ensured the focus stayed firmly on his sharp and laid-back style, solidifying his reputation as a global fashion icon.

The sight of Alia Bhatt and Jin in the same space at such a prestigious fashion event created an instant emotional frenzy online. Fans flooded social media with reactions, ranging from disbelief to sheer excitement. Comments like, “Holy fvk, shut up !!!!! Alia Bhatt and Jin breathe same air now,” and “We are living in a simulation. Bollywood x BTS is real,” summed up the intense fan energy. Clips and photos of their arrival went viral, uniting two massive fandoms—Bollywood enthusiasts and BTS ARMY—in celebration of a crossover moment many deemed “once-in-a-lifetime.”

While the Gucci showcase also featured international icons such as Gwyneth Paltrow, Anna Wintour, Serena Williams, Elliot Page, and Song Weilong, it was Alia and Jin who ultimately stole hearts and dominated conversations, proving that their influence transcends industries and continents. Their stunning Gucci looks not only set new fashion benchmarks but also marked a powerful cultural moment, blending the glamour of Bollywood with the global magnetism of K-Pop.

Milan Fashion Week 2025 will be remembered not just for the designs but for this spectacular collision of talent and style that has left fans eagerly anticipating what future collaborations might bring.

Fit & Fabulous

British Fashion Model Agents Association Petitions UK Government to Protect Models from AI Misuse

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Written by Intern Queeny George M.H, Team Allycaral

The British Fashion Model Agents Association (BFMA) and London-based agency The Milk Collective have released a petition urging the UK government to take legislative action to protect models from having their likeness exploited by artificial intelligence. The petition, which has already gathered more than 2,000 signatures, comes at a time when concerns are rising about AI-generated imagery threatening the future of real-world modelling careers.

In an era where brands can generate hyper-realistic images from scratch, many models worry that their unique appearances may soon be replicated digitally — without fair compensation, consent, or control. The BFMA, which represents over 5,000 models, stated in their petition that “clients should not be using AI to obtain, manipulate, distribute and potentially own models’ data without their consent and without following industry-agreed principles & practices.”

Historically, models have operated within clear contractual frameworks that define the terms of image usage, duration, and compensation. But AI disrupts this system, enabling content to be created and distributed without those protections. Brands like H&M have attempted a middle ground — partnering with select models to create digital twins, which they use in AI-generated campaigns. However, the larger industry lacks any universal safeguards.

Vogue recently faced criticism for running an AI-generated ad for Guess, highlighting the growing tension between creative innovation and ethical concerns. As the adoption of AI accelerates, the fear of replacement continues to grow, prompting many in the fashion industry to call for clearer guidelines and stronger legal frameworks.

The petition marks a significant moment in the dialogue around technology, image rights, and creative labour. It remains to be seen how regulators will respond, but the message from the modelling community is clear: AI must not erase the rights — or the livelihoods — of real people.

Fit & Fabulous

Runway to Paris Brings the Magic of Paris Fashion Week to India

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Written by Intern Queeny George M.H, Team Allycaral

Mumbai recently played host to a spectacular fashion event that brought the spirit of Paris Fashion Week to Indian shores. Titled Runway to Paris, the showcase was more than just a glamorous evening—it was a celebration of empowerment, individuality, and Indian creativity meeting global fashion.

Aligned with the global theme “Walk Your Worth” from the L’Oréal Paris show Le Défilé, the event championed the message of self-expression and confidence. Each fashion presentation was paired with the launch of L’Oréal Paris’s latest beauty innovation—the Infallible Laque Resistance Liquid Lipstick—under the campaign “What’s Your Shine Statement.” The high-shine lipstick perfectly captured the bold, fearless energy of the night.

Runway to Paris was created in collaboration with L’Oréal Paris and Tira Beauty, offering a unique platform where fashion students from across India could bring their vision to life. The event embraced the synergy of fashion and beauty, encouraging participants to craft designs that reflected personal empowerment and artistic innovation.

The Mumbai showcase mirrored Parisian elegance while infusing it with India’s rich cultural and design sensibilities. It stood as a symbol of inclusivity, nurturing the next generation of fashion leaders. The evening culminated in a moment of excitement and promise—the announcement of the winning team who will now attend Le Défilé at Paris Fashion Week.

This exceptional opportunity not only recognizes the immense talent within India but also reinforces the commitment of L’Oréal Paris and Tira Beauty to elevate local voices on a global stage.

With Runway to Paris, the worlds of fashion, beauty, and empowerment converged—reminding us all to walk our worth and let our shine be our strongest statement.

Fit & Fabulous

The 61 Most Iconic Emmy Awards Red Carpet Looks of the Past 15 Years

Tanisha Cardozo

With the 77th Primetime Emmy Awards just around the corner, hosted by comedian Nate Bargatze, all eyes are turning to the red carpet once again. Over the past 15 years, the Emmys have delivered some of the most unforgettable fashion moments in award show history, with bold, glamorous, and sometimes daring choices that continue to resonate far beyond a single evening.

Back in 2009, Blake Lively, despite not being a nominee, stole the spotlight in a sultry Versace gown featuring a plunging neckline and a dramatic high slit. Around the same time, Heidi Klum evoked Old Hollywood in a striking John Galliano for Christian Dior Couture dress that oozed Rita Hayworth-inspired elegance. Sarah Jessica Parker and Jennifer Aniston both embraced soft, romantic aesthetics in Chanel, perfectly complemented by tousled beachy waves.

Sequins and sparkle have never gone out of fashion at the Emmys. Mischa Barton, Keri Russell, and Kerry Washington all dazzled in full-sequined gowns, while stars like Julianne Moore in Christian Dior Couture and Claire Danes in Lanvin embraced vivid colors with confidence. Allison Williams’ Oscar de la Renta moment and Katie Holmes in minimalist Calvin Klein also proved that bold hues can be incredibly sophisticated.

Kiernan Shipka made a fashion-forward splash in 2013 with an architectural Delpozo dress that felt modern yet youthful. Gwen Stefani’s metallic Atelier Versace gown in 2014 brought edgy detailing to the fore, just as Lady Gaga later redefined elegance in a Brandon Maxwell black gown with an asymmetric neckline that flattered her petite frame and signature drama.

Color took center stage in 2018, particularly in the form of voluminous gowns. Tracee Ellis Ross made a powerful statement in pink Valentino Haute Couture, while Thandiwe Newton opted for a sleek, sculptural look by Brandon Maxwell. In 2021, Elizabeth Olsen wore a minimalist cape dress by The Row—designed by her sisters Mary-Kate and Ashley—while Emma Corrin broke the mold in Miu Miu, complete with a bonnet and dramatic manicure.

In more recent years, standout looks have continued to roll in. Ayo Edebiri’s 2024 Bottega Veneta leather gown was fresh, fearless, and bold, while Saoirse Ronan brought classic glamour in navy Louis Vuitton. Jessica Chastain shimmered in Gucci, Jenna Ortega stunned in Dior Couture, and Zendaya continued her reign as a red carpet queen in custom Valentino and later in Armani Privé.

These 61 red carpet looks from the Emmys aren’t just stylish—they represent the evolving language of fashion, femininity, and individuality on one of the industry’s most watched stages. With fashion playing an increasingly vital role in how stars present themselves, this year’s Emmys are sure to deliver more bold statements, high drama, and unforgettable moments.