Written by Intern Swara Bodke || Team Allycaral
A recent advertisement by Manyavar featuring actors Vijay Deverakonda and Rashmika Mandanna has been generating significant attention on social media.
According to a post circulating online, the campaign has crossed 8.1 million likes and 104 million views on Instagram, reportedly marking a major milestone for the brand’s promotional content on the platform.
The post further claims that the advertisement has surpassed the engagement of a widely discussed post by Louis Vuitton featuring football stars Lionel Messi and Cristiano Ronaldo, which had previously gained global attention online.
The campaign showcases Vijay Deverakonda and Rashmika Mandanna dressed in traditional wedding attire, reflecting the brand’s focus on festive and wedding fashion.
Fans of the actors often refer to their popular pairing as “Virosh,” and the advertisement has sparked widespread conversation across social media platforms.
Following the circulation of the post, many users have been discussing the reported milestone, highlighting the strong engagement numbers and the popularity of the campaign online.
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