Nestlé has officially launched the KitKat Formula 1 Chocolate Car, a collectible, novelty-style confection designed to celebrate the brand’s multi-year partnership with Formula 1. The launch marks the first major product release directly tied to the deal, which was announced in late 2024, making KitKat the Official Chocolate Bar of Formula 1 starting 2025.
The chocolate car is molded in the shape of an F1 car and crafted with milk chocolate, KitKat wafers, and crispy cereal elements. The product is designed to merge the excitement of motorsport with the fun and collectibility of KitKat, appealing to fans of all ages.
The KitKat F1 Chocolate Car began rolling out in early 2026 in select markets, including the UK, Ireland, and Australia, where it has been linked to fan promotions and Formula 1 race-week activations. Available in both single bars and multipacks, the launch reflects Formula 1’s strategy of expanding into lifestyle and consumer packaged goods partnerships, engaging younger and global audiences.
Nestlé plans to extend the release to additional markets throughout the 2025–2026 seasons, underlining the global reach of the KitKat–F1 collaboration. This launch exemplifies the growing intersection of sports branding and confectionery innovation, bringing Formula 1 closer to fans beyond the racetrack.
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