Business

Blenders Pride Launches Zenith Black Edition, a Limited Release Redefining Premium Whisky Excellence


Written by Intern Rency Gomes || Team Allycaral 

National, 5 January 2026: Blenders Pride, a leading name in India’s premium whisky segment, has announced the launch of the Blenders Pride Zenith Black Edition, a limited-edition expression that combines a striking black design with the brand’s iconic blend to deliver a truly distinctive whisky experience.


Encased in an all-black design symbolising elevated luxury and distinction, the Zenith Black Edition is meticulously crafted for discerning whisky connoisseurs—those who stand apart. Limited to one million bottles, this exclusive release reflects rarity, refinement, and aspiration.
In the world of luxury, black represents more than a colour—it signifies confidence, sophistication, and power. Long associated with Blenders Pride, black now takes centre stage in a bold design expression that redefines the codes of premium whisky. The Zenith Black Edition goes beyond packaging, presenting a strong style statement for individuals who set trends rather than follow them.
Commenting on the launch, Debashree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said that Blenders Pride continues to redefine benchmarks in the premium whisky category. She noted that the Zenith Black Edition represents the brand’s most refined expression to date, translating its enduring legacy into a bold new design language that celebrates aspiration, distinction, and craftsmanship.
She added that the limited-edition release is created for those who do not merely admire excellence but embody it, reinforcing Blenders Pride’s positioning as a symbol of premium living and refined taste.


Crafted for individuals who pursue the extraordinary, Blenders Pride Zenith Black Edition offers an elevated experience that blends uncompromising quality with the distinction of owning something truly exceptional. Planned for a pan-India rollout, the limited-edition whisky is currently available at select exclusive retail outlets.


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