Written by Intern Rency Gomes || Team Allycaral
Mapusa, January 19, 2026: The Consumer Protection Committee of the Goa Chamber of Commerce and Industry (GCCI) organised its fifth consumer awareness programme in collaboration with the Consumer Welfare Cell of Dnyanprassarak Mandal’s College and Research Centre (DMC), Mapusa, on the topic “Consumer Awareness on Misleading Advertisements.” The programme was held at the college conference room and was attended by B.Com Part III students.
The objective of the programme was to familiarise students with the legal provisions relating to misleading advertisements under the Consumer Protection Act, 2019, and to sensitise them to their rights and responsibilities as consumers.
The programme commenced with a welcome address by Principal Prof. D. B. Arolkar, who underlined the importance of being vigilant and responsible consumers. He highlighted how misleading advertisements influence consumer behaviour and the potential impact they can have on purchasing decisions.
Ms. Amita Salatry, Chairperson of the Consumer Protection Committee, GCCI, addressed the gathering next, introducing the members of her team and elaborating on the role played by GCCI in promoting consumer awareness and safeguarding consumer interests.
The Deputy Director of Civil Supplies and Consumer Affairs, Mr. Ketan Kashinath Phaldesai, served as the resource person for the programme and was formally introduced by Mr. Tushar Karmalkar. In his session, Mr. Phaldesai delivered an informative and engaging talk on common malpractices adopted by sellers to mislead consumers, including bait-and-switch advertising, false “free” claims, advertisements targeting children, and surrogate advertising.
He also explained the procedure for filing consumer complaints through the e-Jagriti portal and guided students on identifying the appropriate consumer forums for grievance redressal.
The programme was attended by GCCI members Mr. K. S. Nair, Co-Chairperson, and Mr. Nitin Maganlal, whose presence added value to the session.
Around 60 students and eight staff members participated in the lecture, which was well received for its practical insights and clarity on consumer rights and legal remedies.
The programme was compered by Ms. Sailee Velip, while Ms. Jaya G. Prabhu Parrikar, Convenor of the Consumer Welfare Cell, proposed the vote of thanks, expressing gratitude to the resource person, GCCI members and all participants for the successful conduct of the programme.
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