Written by Tanisha Cardozo || Team Allycaral
Disney+ Hotstar has announced a significant revision in its subscription pricing starting January 28, 2026, marking its biggest price hike since the merger with JioCinema last year.
Under the new structure, the Premium annual plan will rise by 47 per cent from ₹1,499 to ₹2,199, while the Super annual plan will increase from ₹899 to ₹1,099. Quarterly plans will also see an upward revision. At the same time, the platform has introduced flexible monthly options starting at ₹79, giving users greater choice in how they subscribe.
The company said the move reflects rising demand for big-screen viewing, premium original content and global sports rights, with executives noting that higher investment is required to fund large-scale entertainment and live events.
While existing subscribers on auto-renewal will be allowed to retain their current rates, the revised pricing has sparked mixed reactions among viewers. Many fans have expressed concern over rising cumulative streaming costs, with some estimating that yearly spending across multiple platforms now touches ₹28,000.
A year after the landmark JioCinema–Disney+ Hotstar merger, the pricing overhaul highlights the platform’s strategy to balance premium content investment with sustainable growth in India’s increasingly competitive OTT market.
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