Written by Tanisha Cardozo || Team Allycaral Business Desk
Amazon India announced that its much-awaited Great Republic Day Sale 2026 will begin at 12:00 AM on January 16, with early deals already available for customers across the country. The sale brings together a wide range of offers, new product launches and curated deal formats across categories such as smartphones, consumer electronics, fashion, beauty, home and kitchen, large appliances, groceries and daily essentials.
Customers will be able to shop from leading brands including Apple, Samsung, OnePlus, Sony, LG, Skechers, L’Oréal Paris, Xiaomi, HP, TCL and boAt, among many others. Special deal formats such as Trending Deals, 8 PM Deals, Top 77 Republic Deals and Top 100 Deals aim to make discovery easier and shopping more rewarding.
Adding a festive touch, Amazon has curated dedicated selections for celebrations like Pongal, Makar Sankranti, Magh Bihu and Uttarayan, offering festive must-haves and gifting favourites across top brands. According to Amazon India, the sale is designed to blend festive joy with the pride of Republic Day, creating a one-stop shopping destination for customers.
Speaking on the occasion, Saurabh Srivastava, Vice-President, Amazon India, highlighted the company’s focus on convenience, fast deliveries and added savings for Prime members, supported by AI-enabled discovery tools and trusted customer ratings.
Amazon is also enhancing the shopping experience through advanced AI-powered features such as Rufus, its shopping assistant for personalised recommendations, Lens AI for visual product search, AI Review Highlights for quick decision-making, and View in Your Room for furniture and décor visualisation. Additional tools like Buying Guides, Quick Learn and a refreshed personalised homepage aim to make shopping simpler, faster and more informed during the Great Republic Day Sale 2026.
