Quick commerce companies such as Blinkit and Zepto have voluntarily scrapped their 10-minute delivery promises after concerns were raised by Union Labour Minister Mansukh Mandaviya regarding the growing pressure and stressful working conditions faced by gig workers.
According to reports, the move followed a meeting between government representatives and leading delivery platforms, including Blinkit, Zepto, Zomato, and Swiggy, where delivery timelines and worker welfare were discussed in detail. The discussions focused on the impact of ultra-fast delivery expectations on rider safety, mental stress, and overall work conditions.
The 10-minute delivery model, while popular among consumers, has long drawn criticism for pushing delivery partners to meet unrealistic timelines, often at the cost of safety and well-being. Labour authorities expressed concerns that such aggressive delivery targets could encourage risky behaviour on roads and increase physical and psychological strain on gig workers.
Following the deliberations, quick commerce firms reportedly agreed to reassess delivery commitments, opting for more flexible timelines that balance customer convenience with worker welfare. The decision marks a significant shift in how the gig economy platforms approach operational efficiency and social responsibility.
The development highlights the government’s growing engagement with the gig economy sector and reflects an effort to create a more sustainable ecosystem for delivery partners, who form the backbone of India’s rapidly expanding quick commerce industry
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