The Unique Identification Authority of India (UIDAI) has unveiled its first-ever official Aadhaar mascot, named UDAI, in a move aimed at making Aadhaar-related communication simpler and more citizen-friendly. The mascot was launched during a UIDAI event held in Thiruvananthapuram.
According to UIDAI officials, UDAI has been designed as a friendly and approachable guide to help people better understand Aadhaar services, especially those who often find the system complex or confusing. With Aadhaar being a crucial identity document linked to multiple government schemes and services, clear communication has become increasingly important.
The introduction of UDAI is expected to bridge the information gap by presenting Aadhaar-related messages in a more relatable and easily understandable manner. The mascot will be used across awareness campaigns, digital platforms, and outreach initiatives to educate citizens about enrollment, updates, authentication, and security practices.
UIDAI stated that the initiative aligns with its broader goal of inclusive digital governance, ensuring that Aadhaar services are accessible to all sections of society, including senior citizens, first-time users, and people in remote areas.
With UDAI stepping in as Aadhaar’s friendly face, UIDAI hopes to enhance public trust and make navigating Aadhaar services a smoother experience for millions of Indians.
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