Written by Tanisha Cardozo || Team Allycaral Business Desk
Diamond jewellery buying in India is witnessing a clear shift in mindset. Once largely associated with weddings and major family occasions, natural diamond jewellery is now increasingly being chosen for a wider range of moments — from milestone gifting and anniversaries to career achievements, self-purchases, and everyday styling.
With the season driving heightened consideration and comparison, this period presents a strong opportunity for customers to invest in certified natural diamonds, valued for their rarity, enduring worth, and timeless appeal. Responding to this evolving consumer behaviour, Malabar Gold & Diamonds has announced the Mine Diamond Festival, an in-store showcase of certified natural diamond jewellery from its exclusive brand, Mine Diamonds. As part of the festival, customers can avail up to 30% off on diamond value, making it a compelling opportunity to own authentic natural diamonds with added value. The Mine Diamond Festival will run from December 20, 2025, to January 26, 2026, across India.
The festival brings together an extensive selection from Mine Diamonds, featuring solitaires, celebration-ready designs, lightweight everyday jewellery, and bridal favourites. Customers can explore neckpieces, earrings, studs, rings, layered chains, and coordinated sets, with designs ranging from understated minimal styles to bold, statement-led silhouettes. The showcase caters to both first-time natural diamond buyers and those looking to upgrade or expand their collections.
Reinforcing the brand’s focus on assurance-led diamond buying, Mr. M. P. Ahammad, Chairman, Malabar Gold & Diamonds, noted that today’s customers seek natural diamonds that seamlessly fit into everyday life, supported by complete transparency in certification and pricing. He added that Mine Diamonds is built on this foundation of trust, offering certified natural diamonds, clear price break-ups, and a stringent quality process, while the festival extends additional value through attractive diamond discounts.
Customer confidence is further strengthened through Malabar Gold & Diamonds’ Malabar Promises. Every natural diamond jewellery piece is crafted using responsibly sourced diamonds and undergoes a meticulous 28-step quality check. Each product is accompanied by an IGI or GIA certification, ensuring quality, authenticity, and craftsmanship.
In addition to transparent pricing that clearly outlines total weight, stone weight, and making charges, customers benefit from value-added services such as lifetime maintenance, one-year free insurance, and a buyback guarantee. These measures enable informed and secure purchase decisions at every stage.
Malabar Gold & Diamonds continues to uphold ethical sourcing and compliance-led procurement practices. Gold is sourced exclusively through authorised channels, with a firm stance against gold smuggling, child labour, and tax evasion, while adhering to all applicable import, taxation, and fair wage standards. Through initiatives like the Mine Diamond Festival, the brand reaffirms its commitment to responsible luxury, transparency, and evolving consumer aspirations in India’s jewellery market.
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