Written by Tanisha Cardozo || Team Allycaral
Canara Robeco Asset Management Company Limited, the investment manager to Canara Robeco Mutual Fund and India’s second-oldest mutual fund house, has launched the ‘Nivesh Bus Yatra’ across Maharashtra and Goa to promote investor education and financial literacy. The initiative aims to simplify mutual fund investing, clear common misconceptions, and encourage long-term wealth creation by directly engaging with communities.
The Nivesh Bus Yatra will operate through two dedicated routes across Maharashtra before concluding in Goa. One bus commenced its journey from Pune, covering key cities including Nashik, Aurangabad, Jalna, Akola, and Nagpur, while the second bus began from Kolhapur, travelling through Ratnagiri, Kankavli, Kudal, and Sawantwadi before reaching Goa. The buses will visit prominent community locations, allowing residents to interact with experts and gain practical insights into mutual fund investments.
Speaking on the initiative, Rajnish Narula, Managing Director and Chief Executive Officer of Canara Robeco AMC, highlighted the importance of informed investing in today’s evolving financial landscape. He stated that an informed investor not only makes better financial decisions but also contributes to strengthening the broader financial ecosystem. He added that the Nivesh Bus Yatra is designed to take financial education directly to people, making investment knowledge accessible, actionable, and relevant to everyday life.
Gaurav Goyal, Head – Sales & Marketing at Canara Robeco AMC, emphasised that the initiative reflects the organisation’s commitment to empowering investors through practical and community-focused education. He noted that by engaging investors in their own environments, the initiative aims to simplify investing concepts, address doubts, and encourage disciplined, long-term financial planning.
Through interactive sessions, simple demonstrations, and digital tools, the Nivesh Bus Yatra seeks to build investor confidence and promote responsible investing habits. The initiative reinforces Canara Robeco AMC’s ongoing efforts to strengthen financial inclusion and investor awareness across emerging and underserved regions in India.
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