Written by Tanisha Cardozo || Team Allycaral
Škoda Auto India marked 2025 as the most defining year in its journey in the country, celebrating its 25th anniversary with its strongest sales performance ever. The brand closed the year with 72,665 cars sold, registering an impressive 107% year-on-year growth compared to 35,166 units in 2024. This milestone performance stands as Škoda Auto India’s biggest year to date, driven by a powerful product portfolio, wider market presence and a renewed focus on customer trust.
Reflecting on the achievement, Brand Director Ashish Gupta described 2025 as a truly special year, highlighting the brand’s most diverse product range, its widest network reach, and the strong emotional bond shared with customers. The overwhelming response to the Kylaq significantly expanded the brand’s accessibility, while continued demand for the Kodiaq, Kushaq and Slavia sustained momentum across key segments. The return of the Octavia RS further reinforced Škoda’s performance legacy, receiving extraordinary enthusiasm from car enthusiasts across the country.
The brand’s growth was supported by a clear product and network strategy. During the year, Škoda Auto India crossed the milestone of over 200,000 locally produced cars sold since 2021 and expanded its footprint to more than 325 customer touchpoints across 183 cities. This expansion strengthened the brand’s mission of democratising European engineering across India, achieved through long-standing dealer partnerships and the addition of new partners with a strong customer-centric focus.
Beyond products, Škoda Auto India strengthened its brand identity and customer engagement through cultural relevance and storytelling. India became the first major global market to complete a 100% network rebranding with the updated corporate identity, delivering a modern and unified customer experience. The onboarding of Ranveer Singh as the brand’s first-ever Brand Superstar added youthful energy and visibility, while campaigns such as ‘Fans, Not Owners’ celebrated the emotional connection customers share with the brand. Collaborations like the Octavia RS campaign with sitar maestro Rishab Sharma further helped Škoda connect performance with contemporary expression.
Trust and ownership experience remained central to the brand’s strategy. The combined sales and aftersales workforce grew to over 7,500 professionals, supported by more than 25,000 training days in 2025. Enhanced ownership benefits, extended standard warranties and value-focused feature upgrades helped reduce ownership costs while elevating service quality. Trust in Škoda’s engineering capabilities was reinforced through landmark initiatives such as the Fans of Škoda Leh expedition, which earned recognition from the India and Asia Book of Records for the largest convoy to reach Umling La, and the Kodiaq becoming the first petrol-powered SUV to reach the North Face base camp of Mount Everest.
As Škoda Auto India steps into 2026, the brand aims to build on the strong foundation laid during its silver jubilee year. With new product introductions, sharper sales and aftersales initiatives, deeper market penetration and a continued emphasis on listening to its customers, Škoda Auto India is set to carry forward its growth momentum while strengthening its position in the Indian automotive landscape.
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