In a major development in India’s sports and lifestyle business ecosystem, Virat Kohli’s sportswear label One8 has officially merged with Agilitas Sports, marking a strategic transformation into a fully integrated, high-performance sportswear platform with global aspirations.
Agilitas Sports, founded by former Puma India executives, aims to build an end-to-end sportswear powerhouse — from product design to manufacturing to retailing. The addition of One8 strengthens its brand portfolio and leverages Kohli’s iconic influence in the sports and lifestyle market.
As part of the merger, Virat Kohli has invested ₹40 crore, securing a mid-single-digit minority stake in the combined entity. This move further expands his diverse investment portfolio across sectors like beverages, nutrition, gaming, fitness, and hospitality.
One8, which began as Kohli’s athleisure line, has grown into one of India’s most successful celebrity-driven lifestyle brands, spanning apparel, fragrances, grooming products, footwear, cafés, and more.
The merger signals a shift toward building a global Indian sportswear brand capable of competing with international giants in performance gear, footwear innovation, and sustainable manufacturing.
Industry insiders view the move as a strong message: Indian athletes are not just endorsers — they’re now becoming co-creators and strategic investors reshaping the sportswear landscape.
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