Lenskart Launches Meller in India, Announces Creative Eyewear Partnership with Popmart

Written by Tanisha Cardozo || Team Allycaral Business Desk

Lenskart has announced a significant expansion of its global House of Eyewear Brands with the launch of Barcelona-born Meller in India and a new creative collaboration with international pop-culture leader Popmart. The move highlights Lenskart’s commitment to shaping a contemporary design ecosystem that resonates deeply with the next generation of trend-driven, culturally aware customers.

Meller, one of Europe’s fastest-growing youth-centric eyewear brands, is known for its bold silhouettes, street-style influences, and expressive aesthetic that has captured the attention of a large global community. With strong traction across Europe and the U.S., and more than 700,000 followers, the brand’s entry into India through Lenskart marks a meaningful moment in the evolution of youth-focused fashion eyewear. The brand will initially roll out across approximately 500 carefully selected Lenskart stores identified through GeoIQ intelligence to match high fashion-affinity neighbourhoods, ensuring customers experience the brand where it fits best culturally and stylistically.

Alongside this launch, Lenskart has revealed its creative partnership with Popmart, the global phenomenon behind collectible characters and the beloved Labubu universe. The Pop Mart x Lenskart eyewear collection debuts in the first week of December in Singapore through both online channels and select retail locations. With character-inspired, collectible-ready designs, the collaboration brings playful, expressive, and culturally resonant eyewear to consumers who increasingly see accessories as a form of identity and self-expression. This partnership extends Lenskart’s growing range of collaborations that includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman—alliances that allow the brand to tap into powerful fandoms and emerging subcultures.

Through its premium portfolio, which includes brands like John Jacobs, Owndays, and now Meller, and through cultural collaborations with Popmart and others, Lenskart continues to build a thoughtful and future-forward multi-brand platform. Each brand represents a distinct design philosophy and serves a unique consumer segment, enabling Lenskart to offer individuality, high-quality craftsmanship, and elevated aesthetics to a global audience. CEO and Co-founder Peyush Bansal emphasized that customers seeking global design, authenticity, and self-expression inspire Lenskart’s choices, and the addition of Meller along with creative partnerships such as Popmart aligns perfectly with that vision. Supported by Lenskart’s strong distribution, full-stack supply chain, design ecosystem, and advanced technology infrastructure, partner brands gain the ability to reach wider audiences and scale internationally. As the eyewear industry evolves with strong multi-brand platforms shaping its future, Lenskart aims to play a defining role in empowering expressive, design-led eyewear brands and cultural collaborations around the world.